Tag Archive | "Times Square"

Hyundai: Times Square Billboard Racing Game

Friday, December 30, 2011

1 Comment

Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply have to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone. The game features the Veloster hatchback which is controlled by the [...]

Continue reading...

Prius iPhone App Controls Times Square!

Thursday, October 29, 2009

4 Comments

This video shows off the new Prius iPhone Campaign where users can download an app, create drawings on the fly and add content live to the massive screens in Times Square. There have been similar campaigns created with bluetooth, but nothing of this scale, location or prominence. The iPhone App has 4 different modes, with the [...]

Continue reading...