Tag Archive | "The iQ Mouse Project"

Toyota: The iQ Mouse Project

Saturday, May 29, 2010

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You may have already seen this, it’s the new iQ Mouse Project from Toyota and Saatchi & Saatchi NZ. A different kind of campaign for a different kind of car, where they turned the new iQ into a mouse by tracking its position and converting that to the standard X-Y¬†coordinates¬†of a computer screen. That position [...]

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