Tag Archive | "The Honesty Experiments"

NAB: The Honesty Experiments

Sunday, July 1, 2012

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Here’s a nice little experiential campaign from Australian bank NAB. They launched their new Honesty Shouldn’t Go Unrewarded piece with a real time stunt that saw honest passersby thanked in real time for returning lost objects. The stunt was set in a mall where shoppers were given the opportunity to return lost property. After returning [...]

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