Tag Archive | "The 73k Bar Tab"

The $73k Bar Tab – Guerrilla Marketing Brazil

Tuesday, April 13, 2010


This is a very cheeky and very well executed guerrilla marketing campaign from Ogilvy Brazil. It’s called The $73,000 Bar Tab, and what Ogilvy Brazil did (with Bar Aurora & Boteco Ferraz) was to add itemised emergency service elements to each bar tab, generating some serious instant impact before people left the bar to go [...]

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