Here’s a really nice idea from Microsoft in Australia, called ‘Food for Thought‘, a play on that old saying, now brought to life literally, as Microsoft aim to turn thoughts into currency with a huge crowd sourcing ideas campaign. ‘Food for Thought’ is a roaming experiential event across Sydney, in which they ‘sell’ people food [...]
Continue reading...Sunday, May 20, 2012
Here’s a pretty neat art installation in Sydney for the launch of the Nissan LEAF electric car into the market, illustrating the things we might just be doing with petrol bowsers when there is no future need for them. With almost 40 unique, interactive, re-purposed petrol bowsers on display, people are free to walk up [...]
Continue reading...Thursday, April 5, 2012
Heineken celebrated their 140th birthday by offering the design community the chance to create a limited edition bottle via a Facebook collaboration piece. The challenge aimed to showcase social connections from all over the world and received over 30,000 entries across 100 countries. In order to connect designers with each other, part of the competition [...]
Continue reading...Wednesday, March 21, 2012
Here is the latest piece of the Nokia Lumia campaign that is travelling the world right now, an Augmented Reality Angry Birds Installation in Sydney, Australia, powered by the Xbox Kinect to create an interactive Augmented Reality experience where you can kick all the Angry Birds you’d like, along with a virtual dance off with [...]
Continue reading...Tuesday, November 24, 2009
If your a junior creative, creative wanna be, or just wish you could be creative full stop, then you better check out this great event in Sydney tonight for the aspiring creative mind! Put on by creative organisations Junior & Find Your Yang you’ll get to hear from 3 industry heavy weights in Cameron Hoelter [...]
Continue reading...Wednesday, July 8, 2009
VB today launched their new campaign & tag-line with “The Regulars” campaign kicking off with a host of full page spreads across all the major papers and this website that to me, resembles a little the Sprint site to a lesser degree. VB is was one of Australia’s leading beer brands, but seemingly shrinking rapidly [...]
Continue reading...Sunday, May 17, 2009
Today we launched eCater, a hot new digital startup based in Sydney, Australia. They provide a specialist niche service to both Cafes & Businesses in CBD’s around Australia. Traditionally cafes take all their corporate catering and office catering orders over the phone a week or more before its delivered (or the opposite, at the very [...]
Continue reading...Sunday, March 15, 2009
The 2009 Earth Hour Video has gone viral which is a fantastic thing, currently sitting at about No.7 over at Viral Video Charts with a modest 250,000 views over the last 2 weeks. If you didn’t already know, Leo Burnett Sydney in partnership with WWF Australia created the whole Earth Hour concept which has rapidly spread [...]
Continue reading...Friday, March 13, 2009
Not quite self promotion here, but close, the Brand Experience team at my agency just won a suite of branding awards, so I thought I’d post up a quick example of their work, it’s absolute best-in-class branding & identity deisgn, led by Glen Barry & Steven Arnold. We recently re-branded a company called GoldCross, and just one [...]
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Saturday, July 7, 2012
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