Tag Archive | "Sweden"

Sweden Tourism: The Swedish Phone Number

Wednesday, May 4, 2016


So in a World First campaign, you can now call Sweden and be connected to a random Swede who will tell you anything you want to know about their fine country, where to holiday and generally how great Sweden is. Just in case you didn’t know, about 250 years ago, in 1766, Sweden became the [...]

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Nice To Meet You: A Social Art Installation

Saturday, February 25, 2012


When you’re a building company tearing down half a town, you’re never always a going to be a popular company, no matter how great the end result promises to be. So Bonnier Properties, who are currently building a huge shopping centre in Hornstull (the last undeveloped place) in Stockholm, Sweden, decided to create a social [...]

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Air China: Facebook Check Ins

Wednesday, January 25, 2012


Here is a nice social integration campaign from Air China. In order to increase consumer awareness about the airline’s flight services to Sweden and throughout the extended Asian region, Air China launched a campaign around Facebook check-ins. The airline created partnerships with a number of popular Asian restaurants in Sweden, to act as ambassadors for [...]

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Samsung: Shakedown

Tuesday, February 16, 2010


Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the phone [...]

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Stefan The Swopper: Social Media & Viral Campaign

Sunday, March 22, 2009

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Meet Stefan Kits, the young Swedish guy that just needed a change. How much of a change? Well Stefan decided to swap everything he owned for something different, with any random person out there willing to give it a shot – in a single month! Ok, so not entirly true, Stefan was part of the [...]

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