Tag Archive | "Starbucks Digital Campaigns"

Starbucks: Augmented Reality Xmas Cups

Wednesday, November 9, 2011

7 Comments

I’m not sure I can pack much more Augmented Reality into a single week of posts on Digital Buzz, but here goes! Starbucks are about to release a new app to activate unique Augmented Reality experiences triggered by their famous red xmas cups. The idea is to find, activate and share all 5 special xmas [...]

Continue reading...

My Starbucks Rewards Interactive Window

Friday, October 21, 2011

6 Comments

Starbucks have created a series of new interactive storefronts in Toronto and Vancouver to promote the launch of the new My Starbucks Rewards program, utilising projected touch screen digital installations in their highest traffic windows. The installations provide a touch experience around the famous Starbucks stars, revealing the various deals and rewards that the new [...]

Continue reading...