Tag Archive | "Sprite"

Sprite Step Off Competition

Sunday, September 6, 2009


A Step Off Comp? 30 televised events, 20 odd cities, streamed live with 1.5 million dollars in prizes, it’s the Sprite Step Off Competition. I’m not even sure what a step off is, but it will be interesting to see how this plays out, Sprite might have just set the path to engage target audiences [...]

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Sprite: Brutal Honest Truths

Thursday, May 21, 2009


After C-Section became lead agency for Sprite in Turkey, this is the first project we developed in line with their global campaign “Brutal Honest Truths.” The first BHT was: “You’d love to make your ex pay for breaking your heart.” And we provided the perfect tool for such sweet revenge; a voodoo doll. We used [...]

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