Tag Archive | "Sony"

Sony Xperia: Underwater Mobile Apps ‘Goldie’

Monday, August 25, 2014


So maybe you’ve got a waterproof phone, but do you have underwater apps? Sony Experia thinks you need some, or at least their marketing department does, with the aim to raise awareness of the technology and it’s new ‘underwater detection’ sensors that allow the phone to know it’s underwater, not just being waterproof. Meet Goldie. [...]

Continue reading...

Sony: AR Headphone Music Festival

Sunday, February 17, 2013


Seriously cool. In Shibuya, Tokyo, people who wear headphones (or wanted to try them) were treated to a one of a kind Augmented Reality Music Festival late last year, called the ‘Sony Headphone Music Festival’, which ultimately expanded to ‘Headphone Music Festivals’ all over Japan. The Augmented Reality Music Festivals were created using Sony’s proprietary [...]

Continue reading...

Sony Pictures’s DVD Amnesty: Case Study

Tuesday, June 14, 2011


Sony Pictures were looking for a way to encourage people to update their movie collection and buy new DVDs, a hard job in a dying market. Iris, Sydney came up with a fun solution with ‘The Great DVD Amnesty’, people could trade in their old, unwanted DVDs and get $5 cash back, thus freeing up [...]

Continue reading...

Sony Ericsson Xperiments Case Study

Saturday, June 11, 2011


Check out this case study from Sony Ericsson Australia. To launch their new range of Xperia smartphones they decided to embrace social media and create something engaging for their audience. Unfortunately due to technical difficulties in the past there was some pretty bad brand sentiment on their Facebook page. To overcome this Iris Sydney created [...]

Continue reading...

Sony: Fantasy Festival Competition

Sunday, November 29, 2009


Last week Sony released their own version of cult online competition “Fantasy Football” so if you can’t pick football players but love music, then you will love Sony’s Fantasy Festival Competition! It’s is a free, points based league game with an the aim being to assemble the ultimate, imaginary music festival line-up to gain as [...]

Continue reading...

Sony Bravia VS PS3 Viral Video

Friday, November 13, 2009


I’ve been meaning to post this one for a while, but I’ve been so smashed producing the website supporting this latest Bravia promotion from Sony that I haven’t had the chance until now. Shot at an automotive crash testing facility in Melbourne, The Conscience Organisation has shown how to make a great viral promotion that not [...]

Continue reading...

YouTube: Sponsored Ghostbusters Movie

Tuesday, August 18, 2009


YouTube might just have shown a glimpse of how the future of the movie industry and online video portals will co-exist. With YouTube and Sony working directly to offer a full length version of the Ghostbusters movie. I’d suspect there will be a whole lot more of this over the next 12 months as YouTube [...]

Continue reading...