Tag Archive | "Sony Ericsson"

Androidland: The World’s First Android Store

Saturday, December 3, 2011


Here is something pretty cool for the weekend. Google has teamed up with Telstra in Melbourne, Australia, and partners HTC, LG, Motorola, Samsung, and Sony Ericsson to create Androidland, the world’s first dedicated Android store. Technically, it’s a store within a store, but it’s a huge retail experience, complete with massive multi-screen Google Earth installation [...]

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Sony Ericsson Xperiments Case Study

Saturday, June 11, 2011


Check out this case study from Sony Ericsson Australia. To launch their new range of Xperia smartphones they decided to embrace social media and create something engaging for their audience. Unfortunately due to technical difficulties in the past there was some pretty bad brand sentiment on their Facebook page. To overcome this Iris Sydney created [...]

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BooneOakley? Sony Ericsson YouTube Special

Tuesday, September 8, 2009

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Remember when I posted up the BooneOakly YouTube Site? It created some amazing buzz within the industry and since then that style has been used in only a few campaign ideas like Choose Your Own Ending – but none have really commercialised it like Sony have just done with their Sony Ericsson W995 YouTube Special [...]

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