Tag Archive | "Sony Ericsson Australia"

Sony Ericsson Xperiments Case Study

Saturday, June 11, 2011

13 Comments

Check out this case study from Sony Ericsson Australia. To launch their new range of Xperia smartphones they decided to embrace social media and create something engaging for their audience. Unfortunately due to technical difficulties in the past there was some pretty bad brand sentiment on their Facebook page. To overcome this Iris Sydney created [...]

Continue reading...