This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]
Continue reading...Saturday, March 20, 2010
As many people knows I started to work for Achtung! just five months ago and I am proud of it. In this time period we spent a lot of effort on Vodafone‘s new integrated campaign Madame Tresesti and finally we launched it last wednesday. In the coming weeks I am gonna update this post with [...]
Continue reading...Sunday, March 14, 2010
I think 2010 will be remembered as the year social commerce really took off. Last year, I posted on how to explain the benefits of social, and I think that video is pretty relevant to how Social Commerce works (albeit a pretty “plain English” explanation) from a different angle. This great little video from Good Magazine (in partnership with [...]
Continue reading...Monday, March 8, 2010
After trying out a bit of chat roulette for my previous post on the FCUK competition, I’ve decided that nobody else should ever have to use it! So I went in search of a demo video that you could all watch, that in turn, saves you the pain of having to experience it yourself! Turns [...]
Continue reading...Wednesday, March 3, 2010
I’m in a bit of a statistical mood this week and have been hunting down all sorts of charts to keep my sanity in order, and this chart is an absolute winner. It shows (by percentage) the average age demographics and distribution across all the major social networks. We often get people talking about how [...]
Continue reading...Tuesday, February 2, 2010
The Economist has released a special report on social networking last week. You can find a lot of important insights and statistics like, how social networks are changing the way people communicate, privacy in social media: Privacy 2.0, the future of social media towards a socialised state, recruitment in a social world and much more. [...]
Continue reading...Monday, October 26, 2009
What’s the most awesome thing you’ve done recently? So it’s something good right, but did you get any recognition for it?! Well a new social startup is riding on the fact that people want to brag about how good they’ve been, or at least tell the world! Instead of reading tweets about “boring” things like “leaving for [...]
Continue reading...Wednesday, October 7, 2009
David McCandless over at Information is Beautiful brings the awesome yet again with this great infographic on the gender balances in social networks, and its quite clear from the data that the fairer sex is the most dominant one.
Continue reading...Monday, July 6, 2009
Mark from Adverblog just posted up a great new campaign being launched by V Australia on Twitter called 4320:LA. Yes, Twitter, what else would you have expected?! 4320:LA is the number of minutes they are challenging you to tweet – one tweet per minute on their new 3 day LA holiday packages. All you have to [...]
Continue reading...Sunday, February 15, 2009
Perhaps one of the only real benefactors of the global recession so far is LinkedIn – the most widely used Business Networking site on the planet, with more people than ever out of work globally, LinkedIn is booming according to ComScore, with unique visitors up over 22% in January (2009) to over 7.7 million uniques in just the US, not [...]
Continue reading...Wednesday, January 21, 2009
How do social media crowds work? Who are the social media influencers? What leverage can I gain by implementing social media strategies for my clients? These are the questions being asked every day as social media gains more and more PR attention across the industry, your clients are probably asking, even your agency staff, and there was [...]
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Wednesday, April 21, 2010
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