Tag Archive | "Social Media"

IKEA: Facebook Showroom Campaign Strategy

Sunday, November 22, 2009

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Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days…  to Facebook! Some of the best campaign strategies are simple, and none simpler [...]

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Slideshare: The Basics Of Social Media ROI

Wednesday, November 18, 2009

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While I’m posting about Social Media ROI, I thought it would be pretty relevant to show this great slideshare presentation by Olivier Blanchard on the Basics Of Social Media ROI. Put simply, trying to measure a direct ROI on your Social Media spend is very hard and almost nobody can put their hand up to [...]

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Social Media ROI Video: By Socialnomics

Monday, November 16, 2009

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This is the latest video by Socialnomics (the guys who created the Social Media Revolution Video that got over 1.2 million views on YouTube) and it showcases examples of Social Media ROI on campaigns and companies that have thrown themselves into the Social Sphere. Everyone knows that trying to measure Social Media ROI is the [...]

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Vodafone: BlackBerry Hideout

Wednesday, November 11, 2009

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Hi everyone, my new colleagues launched a great new campaign for Vodafone in Netherlands, called: BlackBerry Hideout. The Dutch divisions of Vodafone and BlackBerry wanted to target the new BlackBerry Curve 8520 to Dutch students. So, Achtung! developed a campaign in which two young guys (Benoit and David) hide BlackBerry Curve 8520-smartphones at 10 Dutch [...]

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Chorus: Social iPhone App Recommendations

Tuesday, November 3, 2009

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Meet Chorus, a new iPhone app that helps you sort through the 100,000+ apps to recommend just the ones your closest friends and favorite reviewers are downloading! If you’re like me, there always seems to be at least 10 apps for every type your looking for, they all have good star ratings in the App Store and your never sure if [...]

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SlideShare: Social Business By Design 2.0

Monday, October 26, 2009

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This is a neat presentation by David Armano. It’s about the benefits of social business, the power of collaboration and how important it is for all brands to start making moves in a social direction. Filled with some great slides and even better visuals, it’s well worth flicking through the 90 odd slides. Some of [...]

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Video: The Social Media Guru

Wednesday, October 14, 2009

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There isn’t a lot to say about this video, but it made me laugh out loud more than once. Not sure if that was because I’d had a glass of red or because it is very very true! In finding this video, I’ve also found a dam good tool in XtraNormal, an online tool that [...]

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MySkyStatus: Social Updates In The Air

Saturday, October 10, 2009

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Profero NYC has just launched a cool branded social app for Lufthansa Airlines that allows anyone, flying any airline, on any flight around the world to automatically post precise updates to their Facebook & Twitter followers about their departure, in flight locations, altitudes, arrival details and more while they are still in the air. Sure [...]

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Losing To The Social Web: Visualized

Tuesday, October 6, 2009

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A brands website has been the single biggest ”online” focus for 99% of businesses over the last 10 years apart from banner campaigns and microsites here and there, but with the evolution of social media growing at unheard of rates (Twitter is up over 3500% alone this year, while Facebook increased over 700% to finally overtake MySpace [...]

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Will Social Product Development Work?

Tuesday, October 6, 2009

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Everything seems to be going social these days. Every business wants a part of it and everyone is already doing it. So how about if you took the “group” product development strategies from some of the biggest companies in the world and threw them out there so people can to collaborate in creating new products [...]

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Visualizing Twitter Statistics x100

Tuesday, September 29, 2009

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This is a great way of looking at how people use twitter and how twitter is seen to the world. The Twitter Statistics Visualization by David at Information Is Beautiful shows the skews between men and women on twitter, the % of spammers, robots, loud mouths, content creators, quitters and more. Enjoy the great visual [...]

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Zero to 60: Ford’s Social Media Strategy

Monday, September 28, 2009

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This is the keynote presentation from Scott Monty (Head of Social Media @Ford) at the 2009 OMMA Global conference in New York on September 21. It tells the story of Ford’s social media experience and highlights the key elements that make them one of the top companies using social media. Ford’s Social Media Strategy is [...]

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VB RAW: A Viral Content Aggregator

Wednesday, September 23, 2009

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The rest of the world might think “Fosters is Australian for Beer” but Australians know that VB (as well as a few other brews) have greater rights to that title. As part of the soft launch of the new VB RAW brand, Droga5 has created a cool viral content aggregator to “keep you in the loop [...]

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Sony Vaio Viral: Say No To Social

Wednesday, August 19, 2009

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Sony Vaio has just uploaded a new viral campaign to YouTube called “Say No To Social”. It’s a funny clip about a bunch of social media addicts in rehab to curb their fixations with online communities. 20,000 views in it’s first week isn’t setting the campaign on fire, but we’ll see what happens once it [...]

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Fluent: Razorfish Social Influence Marketing Report

Tuesday, July 14, 2009

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Razorfish releases another amazing report about social influence marketing. It?s an inspiring and great read, below are just a few key topics from the report: ? The Razorfish Social Influence Survey, which unearths the importance of social media ininfluencing purchase decisions. ? A feature on how social media is becoming both a paid and unpaid [...]

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