Tag Archive | "Social Media"

MICMACS: Hopscotch Films Facebook Campaign

Wednesday, April 21, 2010

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This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]

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Infographic: The Social Media Effect

Sunday, April 4, 2010

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This infographic is a great way of looking at the way content development is used to create all sorts of goodness for your brand inside (and out of) social networks! Everyone knows that content is king for search engine optimisation, but can often forget that content is a primary driver social media buzz (in turn [...]

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Twitter: The Path To 10 Billion Tweets

Sunday, March 21, 2010

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In March 2010, Twitter recorded it’s 10 Billionth tweet, which is a huge landmark for a company that really only found traction in 2009. To mark the ocassion, Mashable created this infographic to chart the path to 10 Billion Tweets and look at where twitter is now.

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Vodafone: Madame Tresesti

Saturday, March 20, 2010

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As many people knows I started to work for Achtung! just five months ago and I am proud of it. In this time period we spent a lot of effort on Vodafone‘s new integrated campaign Madame Tresesti and finally we launched it last wednesday. In the coming weeks I am gonna update this post with [...]

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Social Commerce: It’s time to make the move.

Sunday, March 14, 2010

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I think 2010 will be remembered as the year social commerce really took off. Last year, I posted on how to explain the benefits of social, and I think that video is pretty relevant to how Social Commerce works (albeit a pretty “plain English” explanation) from a different angle. This great little video from Good Magazine (in partnership with [...]

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Chat Roulette Demo – So You Don’t Have To!

Monday, March 8, 2010

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After trying out a bit of chat roulette for my previous post on the FCUK competition, I’ve decided that nobody else should ever have to use it! So I went in search of a demo video that you could all watch, that in turn, saves you the pain of having to experience it yourself! Turns [...]

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Coca-Cola: ‘Fans First’ Approach in Social Communities

Tuesday, February 16, 2010

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Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.

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The Economist: A World of Connections

Tuesday, February 2, 2010

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The Economist has released a special report on social networking last week. You can find a lot of important insights and statistics like, how social networks are changing the way people communicate, privacy in social media: Privacy 2.0, the future of social media towards a socialised state, recruitment in a social world and much more. [...]

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Nike (RED): Lace Up Save Lives

Monday, February 1, 2010

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In support of Nike and (RED)™’s partnership they launched a new campaign called: “Lace Up Save Lives” approach to fight HIV/ AIDS in Africa. Crossing the boundary between the different sports, a more representative group of world class athletes teamed up to raise awareness on the AIDS. Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco [...]

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Domino’s: Pizza Turnaround

Monday, January 11, 2010

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Domino’s Pizza launched a cool integrated campaign called: The Pizza Turnaround. The main idea is shortly: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to these feedbacks they created new pizza recipes. The entire campaign has been transformed into a truly inspiring documentary, filmed with officials of [...]

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Coca-Cola Launches New Social Media Policy

Sunday, January 10, 2010

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This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. What a job that must have been! The thing I love about this, is that it’s a simple policy (3 pages long), practical and full of common sense while the best [...]

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Domino’s: The Pizza Turnaround

Sunday, January 10, 2010

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Domino’s Pizza launched a brave and clever integrated campaign called: The Pizza Turnaround. The main idea is shortly: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to these feedbacks they created new pizza recipes. The entire campaign has been transformed into a truly inspiring documentary, filmed with [...]

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Social: The Pepsi Refresh Project

Monday, January 4, 2010

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Pepsi will take a massive gamble this year, they are pulling their multi-decade, multi-million dollar Superbowl opening ad position and trading it in for a $20 million social campaign at levels we are yet to experience. To me, this doesn’t seem like a massive risk with the way social campaigns have played out in the [...]

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Chocomel Hot: Snow Fight

Saturday, December 19, 2009

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Achtung! launched a pretty cool new campaign for Chocomel Hot on Hyves. During these cold months of the year you are able to throw snowballs, carrots and other stuff you put on or in your snowdoll at your online friends. The campaign was an immediate hit! Over 10 million snowballs have been thrown already. You can even [...]

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SlideShare: McDonald?s Social Media Strategy

Sunday, November 29, 2009

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McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be [...]

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