industry news, social media, insights, and other great digital trends from all over the world.
Tag Archive | "Social Media"
Video: The Social Media Intern on ROI
I thought I’d post this for a little fun… It’s Eric Qualman’s (author/creator of the wildly successful Socialnomics books/videos) animated take on what a lot of businesses seem to be doing in regards to social, by putting on social media interns! The video has a light hearted stab at CMO’s and CEO’s about how they [...]
Continue reading...Infographic: Why People Follow Brands
Monday, July 4, 2011
This is a great infographic that has just been released from the team at get satisfaction. It gives you an interesting insight into why people follow brands in the social media space. The main reason is pretty obvious, apart from being a current customer of the brand, is to receive special offers or deals, however [...]
Continue reading...MINI Maps: Google Maps Racing Advergame
Tuesday, June 21, 2011
Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your [...]
Continue reading...Intel: Museum of Me
Wednesday, June 1, 2011
This is a brilliant visualisation from Intel. This Museum of Me creates a ‘visual archive of your social life’ by compiling all your Facebook information and creating a three-minute long expose about you. The website showcases data, pictures, friends and locations and turns it all into a beautiful, personalised art exhibition set to a soothing [...]
Continue reading...NuFormer 3D Video Mapping Interactivity Test
Tuesday, May 31, 2011
We’ve seen some great projection mappings from NuFormer before. Here is a demo video of their latest technology which shows new interactive techniques combined with 3D video mapping. This latest addition of technology adds to the experience of the spectators by letting them interact with the projection. All types of branded content, logos or product [...]
Continue reading...Nike Shout: Game Day Social Installation
Tuesday, May 17, 2011
This digital/social installation goes back a few months now, but a lot of you guys might not have had the chance to see it, with the campaign created out of Asia by Ogilvy Singapore. Nike Shout was a social installation designed to give fans a real voice, in real-time, on game day. With fans submitting [...]
Continue reading...Ben & Jerry’s Fair Tweets Campaign
Friday, May 6, 2011
Love this. Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spare in each tweet, [...]
Continue reading...Orange: #myroyalplate Twitter Campaign
Wednesday, April 27, 2011
Last week Aden posted a nice like campaign from Orange ‘Predict-A-Chick‘ and this week they have just launched My Royal Plate which is a fun little campaign that takes advantage of the hype surrounding the pending Royal Wedding. The campaign invites users to Tweet a special un-royal moment that they would like to remember to [...]
Continue reading...Infographic: The Social Consumer
Tuesday, April 26, 2011
We are already seeing that this year is going to be an exciting one for brands to embrace social commerce with smart, innovative campaigns. Brands are moving towards integrating physical and online stores into the consumer’s shopping experience to leverage the ‘social consumer’ who shops with social intelligence using their social graph. This infographic from [...]
Continue reading...SAS “Up for Grabs” Facebook Campaign
Thursday, April 14, 2011
This is cool, but the first thing you are going to say is… This is illegal, it’s against the Facebook promotional terms & conditions, the campaign should be shut down… Well it was, and what’s great is that CP+B Europe and SAS Airlines were happy to admit it because the campaign was successful for them! [...]
Continue reading...Volkswagen Fox: Twitter Zoom Campaign
Wednesday, March 2, 2011
Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations. Volkswagen hid secret tickets across the entire city, and then displayed them on [...]
Continue reading...Video projection QR code launches music album.
Wednesday, February 9, 2011
Last Thursday, before the Super Bowl hype had fully set in and submersed us in advertising noise, RedLaser and Lupe Fiasco took over Union Square in New York with video projections, lasers and a custom QR code to promote the upcoming release of the artist’s latest album, Lasers.
Continue reading...Intel: “The Chase” Desktop Adventure Film
Friday, January 7, 2011
The second generation of Intel’s new ‘i’ series processors are out, and to build some hype they have just launched a neat video on YouTube called “The Chase”. It’s a short action/adventure film that is shown through a variety of windows, animations, code, Facebook pages, websites, Google maps and games, among other things! It went live this week and [...]
Continue reading...Infographic: Most Viewed/Shared Brands 2010
Tuesday, January 4, 2011
This is an updated infographic from earlier in 2010, but here is the final wrap for what was the most shared and most viewed brands of 2010, as compiled by the guys at Viral Ad Network. Fifa’s Shakira “Waka Waka” edged out DC Shoes’ Gymkhana Three video and Old Spices’ questions, before Tipp-ex’s Hunter shoots [...]
Continue reading...Infographic: The Rise Of Facebook Mobile
Sunday, October 10, 2010
I thought everyone might enjoy a few quick stats on the increase in Facebook Mobile Usage and social mobile usage in general, with this new infographic from Flowtown. There are now over 150 million mobile Facebook users in 2010 (compared to 65 million in 2009) and interestingly, each of those 150 million people create twice the activity and interaction of [...]
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