Tag Archive | "Social Media"

American Express: Sync. Tweet. Save.

Sunday, March 11, 2012

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Now this is cool. American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card. American Express are showcasing “Sync. Tweet. Save.” at SXSW 2012 where all [...]

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Domino’s Think Oven: Innovation Sourcing

Friday, February 10, 2012

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Domino’s have always claimed an innovation story, in fact a lot of their best selling products have come from store staff, not the head office chefs. Looking beyond just Domino’s, most businesses now attract innovative ideas via their social channels, free of charge from customers who love them, but while their social media policy mandates [...]

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Infographic: Social Media Holiday Purchases

Wednesday, December 21, 2011

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Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year. A few interesting take outs are: 66% of Black Friday purchases were a [...]

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Infographic: The World of Social Media 2011

Wednesday, November 30, 2011

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If you’re looking for stats or an infographic video summarising current social media statistics at the end of 2011… here it is! Sure, it’s probably not half as good as the Social Media Revolution videos, but it does add in things like Google+ and provide some good statistical updates from the other infographics and videos [...]

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Volkswagen: The Fanwagen

Wednesday, November 2, 2011

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Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]

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Twitflicks: Mini-Movies Based on Your Tweets

Monday, October 31, 2011

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Crowd funding is pretty hot right now, but it doesn’t always work, even through the major social funding platforms. So, when Eddie Terstall (a famous Dutch film-maker) only managed to reach $2k of the $20k he teamed up with One Big Agency to try something just a little different… So they created Twitflicks. Mini-Movies that [...]

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Infographic: Social Media Sharing Trends

Sunday, October 16, 2011

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Here’s a nice little Infogrpahic from AddThis (1.2bn monthly users) on their 5th birthday to visualise user behaviour around social media sharing trends of content across the social web. Here are a few great facts; Peak hour for shareable content is 9:30am, Wednesday is said to be the most sharable day, most users will click shared content [...]

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Prigat: Real Time Social Smile Stations Billboard

Tuesday, September 13, 2011

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The guys over in Israel continue to do great work, this time it’s an innovative and slightly different/weird kind of digital billboard. Called “Smile Stations”, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]

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Infographic: Social Media ROI Statistics

Sunday, September 11, 2011

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I’m not sure I’d go a week without being asked about social media ROI and how it’s measured. And when people challenge digital/social investment, the world’s digerati probably wonder how the ROI on their multi-million dollar TVC’s, radio ads, catalogues and press ads are measured, tracked and re-invested accordingly… I’m really not sure what response I’d get if [...]

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Infographic: The Growth of Social Media in 2011

Monday, September 5, 2011

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It is easy to forget how integrated social is in our lives now, everyone knows the growth of social has been huge over the last 5+ years, but what about in the last 12 months from 2010-2011? Well, below are just a few of those stats in this infographic, there are a few little inaccuracies, [...]

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