industry news, social media, insights, and other great digital trends from all over the world.
Tag Archive | "Social Media"
Social Media Revolution Video v4 2012
Well, here we go again! The super world famous Socialnomics “Social Media Revolution” video #4 is here and has been updated with all the latest 2012 stats. Created by the social guru, Erik Qualman from Socialnomics, the video is an animated infographic telling the story of how social is taking over the world through an [...]
Continue reading...Comodo: The Instagram Menu
Tuesday, October 16, 2012
While I can’t say this concept is completely original (a tonne of apps already do this), formalising this tactical idea for restaurants in leveraging hashtags on Instagram is brilliantly simple, low cost and provides an earned media platform almost instantly… So, just make the food look brilliant and don’t leave any hairs in there! If [...]
Continue reading...Intel ‘Me The Musical’ Facebook Experience
Sunday, July 29, 2012
Here is the latest Intel social experience, this time as ‘Me The Musical’ where a simple Facebook Connect generates a pretty catchy animated musical video powered by the content on your timeline. Telling a story from the day you were born through to today, highlighting various global hits, technology feats like the start of the [...]
Continue reading...adidas: Light You Up Projection
Tuesday, June 19, 2012
Here’s a great example of what happens when projection mapping meets social media. Yesterday we saw a nice piece of experiential marketing from adidas with their ‘Ready to Run‘ campaign, now here is a nice piece of projection from adidas that let’s the user see their name in lights! This ‘Light You Up’ Projection from [...]
Continue reading...Infographic: The Value of Social Loyalty
Monday, March 26, 2012
With most brands just trying to work out how to best use social media, it’s interesting to look at the flip side where social loyalty is now the big focus of the airline industry (look at all the great KLM work), where social loyalty plays will no doubt transform traditional style frequent flyer programs faster [...]
Continue reading...American Express: Sync. Tweet. Save.
Sunday, March 11, 2012
Now this is cool. American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card. American Express are showcasing “Sync. Tweet. Save.” at SXSW 2012 where all [...]
Continue reading...Domino’s Think Oven: Innovation Sourcing
Friday, February 10, 2012
Domino’s have always claimed an innovation story, in fact a lot of their best selling products have come from store staff, not the head office chefs. Looking beyond just Domino’s, most businesses now attract innovative ideas via their social channels, free of charge from customers who love them, but while their social media policy mandates [...]
Continue reading...Infographic: Social Media Holiday Purchases
Wednesday, December 21, 2011
Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year. A few interesting take outs are: 66% of Black Friday purchases were a [...]
Continue reading...Infographic: The World of Social Media 2011
Wednesday, November 30, 2011
If you’re looking for stats or an infographic video summarising current social media statistics at the end of 2011… here it is! Sure, it’s probably not half as good as the Social Media Revolution videos, but it does add in things like Google+ and provide some good statistical updates from the other infographics and videos [...]
Continue reading...Volkswagen: The Fanwagen
Wednesday, November 2, 2011
Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]
Continue reading...Twitflicks: Mini-Movies Based on Your Tweets
Monday, October 31, 2011
Crowd funding is pretty hot right now, but it doesn’t always work, even through the major social funding platforms. So, when Eddie Terstall (a famous Dutch film-maker) only managed to reach $2k of the $20k he teamed up with One Big Agency to try something just a little different… So they created Twitflicks. Mini-Movies that [...]
Continue reading...Infographic: Social Media Sharing Trends
Sunday, October 16, 2011
Here’s a nice little Infogrpahic from AddThis (1.2bn monthly users) on their 5th birthday to visualise user behaviour around social media sharing trends of content across the social web. Here are a few great facts; Peak hour for shareable content is 9:30am, Wednesday is said to be the most sharable day, most users will click shared content [...]
Continue reading...Prigat: Real Time Social Smile Stations Billboard
Tuesday, September 13, 2011
The guys over in Israel continue to do great work, this time it’s an innovative and slightly different/weird kind of digital billboard. Called “Smile Stations”, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]
Continue reading...Infographic: Social Media ROI Statistics
Sunday, September 11, 2011
I’m not sure I’d go a week without being asked about social media ROI and how it’s measured. And when people challenge digital/social investment, the world’s digerati probably wonder how the ROI on their multi-million dollar TVC’s, radio ads, catalogues and press ads are measured, tracked and re-invested accordingly… I’m really not sure what response I’d get if [...]
Continue reading...Infographic: The Growth of Social Media in 2011
Monday, September 5, 2011
It is easy to forget how integrated social is in our lives now, everyone knows the growth of social has been huge over the last 5+ years, but what about in the last 12 months from 2010-2011? Well, below are just a few of those stats in this infographic, there are a few little inaccuracies, [...]
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Wednesday, November 21, 2012
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