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Tag Archive | "Social Media"
SlideShare: What the F**k is Social Media NOW?
For the last three years, Marta Kagan, has updated her famous SlideShare presentation called “What the F**K is Social Media” and for 2010, the presentation has been updated with some more amazing stats and growth comparisons to 2009. Marta has also collected some of the best quotes on social media, from a few of the [...]
Continue reading...Infographic: Google’s Acquisition Map
Saturday, August 28, 2010
Here is a great Infographic that maps out most of Google acquisitions since they started buying companies back in 2001. Interestingly, Google CEO Eric Schmidt mentioned earlier this year that they were back on the hunt and ramping up acquisitions to just over one per week. For any company, that is a ridiculously tough thing to do, [...]
Continue reading...Infographic: The 2010 Social Networking Map
Tuesday, August 10, 2010
Flowtown have released another great social media infographic, this time it’s in the form of The 2010 Social Networking Map that draws the worlds top social networks as country like shapes according to the size of their user base. The map includes things like the land of defunct social networks, the stumbleupon sea and the triangle [...]
Continue reading...Skittles MOB #003 – Scholarship the Rainbow
Tuesday, July 6, 2010
I think I’ve mentioned before that Skittles have one of the most powerful and engaged social communities online, and I look forward to each and every one of the Skittles MOB The Rainbow initiatives. For MOB #003 Skittles decided it would be cool to send someone to bowling management college if the skittles MOB thought it was [...]
Continue reading...Gatorade’s “Social” Control Center (Video)
Sunday, July 4, 2010
Gatorade are one of the world’s biggest sports affiliated brands, and with that, comes ten’s of millions of customers and fans that will comment for better or worse. The whole social media thing is clearly being integrated into the majority of leading businesses, but social media monitoring is probably the most common thing to be [...]
Continue reading...Infographic: Social Media In Big Business
Monday, June 28, 2010
This new infographic compiles social data from the Fortune 100 global company index across the four major social platforms in Twitter, Facebook, YouTube and Blogs. One of the most interesting statistics to come out of this chart is that 65% of the worlds top 100 companies has a twitter account, now that in its self [...]
Continue reading...The $300 Chat Roulette “Killer” Viral
Thursday, May 27, 2010
Here is another new chat roulette campaign fresh off the webcam this month, it’s a viral campaign for Buzz TV in Spain, a TV station that claims to be Intense, Real and has No Limits. So this is perhaps the most visual of all the campaigns I’ve seen so far and it takes what unsuspecting [...]
Continue reading...NRL: Back Your State Facebook App
Tuesday, May 25, 2010
Tonight is the night, the first of three State Of Origin battles begins in Sydney! So I thought it was timely that I post up my new Facebook App concept, it’s called Back Your State and we’ve built it specifically to take advantage of the crazy State Of Origin hype, banter and passion! The Facebook app [...]
Continue reading...Iron Man 2: Augmented Reality App
Thursday, April 29, 2010
Iron Man 2 is out and with that comes this Augmented Reality App that seems to almost be the standard thing you do when launching a movie at the moment! The AR app give you the chance to get inside Iron Man & War Machine, choose your own colours, then record their very own video [...]
Continue reading...MICMACS: Hopscotch Films Facebook Campaign
Wednesday, April 21, 2010
This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]
Continue reading...Infographic: The Social Media Effect
Sunday, April 4, 2010
This infographic is a great way of looking at the way content development is used to create all sorts of goodness for your brand inside (and out of) social networks! Everyone knows that content is king for search engine optimisation, but can often forget that content is a primary driver social media buzz (in turn [...]
Continue reading...Twitter: The Path To 10 Billion Tweets
Sunday, March 21, 2010
In March 2010, Twitter recorded it’s 10 Billionth tweet, which is a huge landmark for a company that really only found traction in 2009. To mark the ocassion, Mashable created this infographic to chart the path to 10 Billion Tweets and look at where twitter is now.
Continue reading...Vodafone: Madame Tresesti
Saturday, March 20, 2010
As many people knows I started to work for Achtung! just five months ago and I am proud of it. In this time period we spent a lot of effort on Vodafone‘s new integrated campaign Madame Tresesti and finally we launched it last wednesday. In the coming weeks I am gonna update this post with [...]
Continue reading...Social Commerce: It’s time to make the move.
Sunday, March 14, 2010
I think 2010 will be remembered as the year social commerce really took off. Last year, I posted on how to explain the benefits of social, and I think that video is pretty relevant to how Social Commerce works (albeit a pretty “plain English” explanation) from a different angle. This great little video from Good Magazine (in partnership with [...]
Continue reading...Chat Roulette Demo – So You Don’t Have To!
Monday, March 8, 2010
After trying out a bit of chat roulette for my previous post on the FCUK competition, I’ve decided that nobody else should ever have to use it! So I went in search of a demo video that you could all watch, that in turn, saves you the pain of having to experience it yourself! Turns [...]
Continue reading...Coca-Cola: ‘Fans First’ Approach in Social Communities
Tuesday, February 16, 2010
Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.
Continue reading...The Economist: A World of Connections
Tuesday, February 2, 2010
The Economist has released a special report on social networking last week. You can find a lot of important insights and statistics like, how social networks are changing the way people communicate, privacy in social media: Privacy 2.0, the future of social media towards a socialised state, recruitment in a social world and much more. [...]
Continue reading...Nike (RED): Lace Up Save Lives
Monday, February 1, 2010
In support of Nike and (RED)™’s partnership they launched a new campaign called: “Lace Up Save Lives” approach to fight HIV/ AIDS in Africa. Crossing the boundary between the different sports, a more representative group of world class athletes teamed up to raise awareness on the AIDS. Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco [...]
Continue reading...Domino’s: Pizza Turnaround
Monday, January 11, 2010
Domino’s Pizza launched a cool integrated campaign called: The Pizza Turnaround. The main idea is shortly: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to these feedbacks they created new pizza recipes. The entire campaign has been transformed into a truly inspiring documentary, filmed with officials of [...]
Continue reading...Coca-Cola Launches New Social Media Policy
Sunday, January 10, 2010
This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. What a job that must have been! The thing I love about this, is that it’s a simple policy (3 pages long), practical and full of common sense while the best [...]
Continue reading...Domino’s: The Pizza Turnaround
Sunday, January 10, 2010
Domino’s Pizza launched a brave and clever integrated campaign called: The Pizza Turnaround. The main idea is shortly: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to these feedbacks they created new pizza recipes. The entire campaign has been transformed into a truly inspiring documentary, filmed with [...]
Continue reading...Social: The Pepsi Refresh Project
Monday, January 4, 2010
Pepsi will take a massive gamble this year, they are pulling their multi-decade, multi-million dollar Superbowl opening ad position and trading it in for a $20 million social campaign at levels we are yet to experience. To me, this doesn’t seem like a massive risk with the way social campaigns have played out in the [...]
Continue reading...Chocomel Hot: Snow Fight
Saturday, December 19, 2009
Achtung! launched a pretty cool new campaign for Chocomel Hot on Hyves. During these cold months of the year you are able to throw snowballs, carrots and other stuff you put on or in your snowdoll at your online friends. The campaign was an immediate hit! Over 10 million snowballs have been thrown already. You can even [...]
Continue reading...SlideShare: McDonald?s Social Media Strategy
Sunday, November 29, 2009
McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be [...]
Continue reading...IKEA: Facebook Showroom Campaign Strategy
Sunday, November 22, 2009
Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days… to Facebook! Some of the best campaign strategies are simple, and none simpler [...]
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- Losing To The Social Web: Visualized
- Facebook: Facts & Figures For 2010
- Coca-Cola Launches New Social Media Policy
- Social: The Pepsi Refresh Project
- IKEA: Facebook Showroom Campaign Strategy
- Old Spice Sends Personal Twitter Video Replies
- The Google Wave Concept Visualization
- Top 10 Augmented Reality Examples
- Alice eBook For iPad: Simply Amazing.
- Thoughts On A New Digital Buzz Logo?
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- article_dan: I don't think the much-vaunted game dynamic is eno...
- Joe: One of the guys in this video is a ringer for the ...
- Vodafone: Facebook vs. Hamilton
- HTML 5 Showcase: The Wilderness Downtown
- Augmented Reality City 3D (Glasses Required!)
- Scion tC: Augmented Reality Game
- SlideShare: What the F**k is Social Media NOW?
- Infographic: Google’s Acquisition Map
- Sony: Media Monster Wars Facebook App
- Inkling: Interactive Text Books For The iPad
- Facebook Places Explained (video)
- Infographic: The Geosocial Universe
Monday, August 30, 2010
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