industry news, social media, insights, and other great digital trends from all over the world.
Tag Archive | "Social Media"
Chat Roulette Demo – So You Don’t Have To!
After trying out a bit of chat roulette for my previous post on the FCUK competition, I’ve decided that nobody else should ever have to use it! So I went in search of a demo video that you could all watch, that in turn, saves you the pain of having to experience it yourself! Turns [...]
Continue reading...Coca-Cola: ‘Fans First’ Approach in Social Communities
Tuesday, February 16, 2010
Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.
Continue reading...The Economist: A World of Connections
Tuesday, February 2, 2010
The Economist has released a special report on social networking last week. You can find a lot of important insights and statistics like, how social networks are changing the way people communicate, privacy in social media: Privacy 2.0, the future of social media towards a socialised state, recruitment in a social world and much more. It’s [...]
Continue reading...Nike (RED): Lace Up Save Lives
Monday, February 1, 2010
In support of Nike and (RED)™’s partnership they launched a new campaign called: “Lace Up Save Lives” approach to fight HIV/ AIDS in Africa. Crossing the boundary between the different sports, a more representative group of world class athletes teamed up to raise awareness on the AIDS. Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, [...]
Continue reading...Coca-Cola Launches New Social Media Policy
Sunday, January 10, 2010
This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. What a job that must have been! The thing I love about this, is that it’s a simple policy (3 pages long), practical and full of common sense while the best [...]
Continue reading...Social: The Pepsi Refresh Project
Monday, January 4, 2010
Pepsi will take a massive gamble this year, they are pulling their multi-decade, multi-million dollar Superbowl opening ad position and trading it in for a $20 million social campaign at levels we are yet to experience. To me, this doesn’t seem like a massive risk with the way social campaigns have played out in the [...]
Continue reading...Chocomel Hot: Snow Fight
Saturday, December 19, 2009
Achtung! launched a pretty cool new campaign for Chocomel Hot on Hyves. During these cold months of the year you are able to throw snowballs, carrots and other stuff you put on or in your snowdoll at your online friends. The campaign was an immediate hit! Over 10 million snowballs have been thrown already. You can even win [...]
Continue reading...SlideShare: McDonald?s Social Media Strategy
Sunday, November 29, 2009
McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be [...]
Continue reading...IKEA: Facebook Showroom Campaign Strategy
Sunday, November 22, 2009
Forsman & Bodenfors are known for some great creative work, and they recently devised a Facebook campaign for a new Ikea store in Malmo, Sweden. When small budgets and big briefs clash, the out come only ever heads in a single direction these days… to Facebook! Some of the best campaign strategies are simple, and none simpler than [...]
Continue reading...Slideshare: The Basics Of Social Media ROI
Wednesday, November 18, 2009
While I’m posting about Social Media ROI, I thought it would be pretty relevant to show this great slideshare presentation by Olivier Blanchard on the Basics Of Social Media ROI. Put simply, trying to measure a direct ROI on your Social Media spend is very hard and almost nobody can put their hand up to [...]
Continue reading...Social Media ROI Video: By Socialnomics
Monday, November 16, 2009
This is the latest video by Socialnomics (the guys who created the Social Media Revolution Video that got over 1.2 million views on YouTube) and it showcases examples of Social Media ROI on campaigns and companies that have thrown themselves into the Social Sphere. Everyone knows that trying to measure Social Media ROI is the hardest [...]
Continue reading...Vodafone: BlackBerry Hideout
Wednesday, November 11, 2009
Hi everyone, my new colleagues launched a great new campaign for Vodafone in Netherlands, called: BlackBerry Hideout. The Dutch divisions of Vodafone and BlackBerry wanted to target the new BlackBerry Curve 8520 to Dutch students. So, Achtung! developed a campaign in which two young guys (Benoit and David) hide BlackBerry Curve 8520-smartphones at 10 Dutch universities. [...]
Continue reading...Chorus: Social iPhone App Recommendations
Tuesday, November 3, 2009
Meet Chorus, a new iPhone app that helps you sort through the 100,000+ apps to recommend just the ones your closest friends and favorite reviewers are downloading! If you’re like me, there always seems to be at least 10 apps for every type your looking for, they all have good star ratings in the App Store and your never sure if [...]
Continue reading...SlideShare: Social Business By Design 2.0
Monday, October 26, 2009
This is a neat presentation by David Armano. It’s about the benefits of social business, the power of collaboration and how important it is for all brands to start making moves in a social direction. Filled with some great slides and even better visuals, it’s well worth flicking through the 90 odd slides. Some of [...]
Continue reading...Video: The Social Media Guru
Wednesday, October 14, 2009
There isn’t a lot to say about this video, but it made me laugh out loud more than once. Not sure if that was because I’d had a glass of red or because it is very very true! In finding this video, I’ve also found a dam good tool in XtraNormal, an online tool that [...]
Continue reading...MySkyStatus: Social Updates In The Air
Saturday, October 10, 2009
Profero NYC has just launched a cool branded social app for Lufthansa Airlines that allows anyone, flying any airline, on any flight around the world to automatically post precise updates to their Facebook & Twitter followers about their departure, in flight locations, altitudes, arrival details and more while they are still in the air. Sure [...]
Continue reading...Losing To The Social Web: Visualized
Tuesday, October 6, 2009
A brands website has been the single biggest ”online” focus for 99% of businesses over the last 10 years apart from banner campaigns and microsites here and there, but with the evolution of social media growing at unheard of rates (Twitter is up over 3500% alone this year, while Facebook increased over 700% to finally overtake MySpace [...]
Continue reading...Will Social Product Development Work?
Tuesday, October 6, 2009
Everything seems to be going social these days. Every business wants a part of it and everyone is already doing it. So how about if you took the “group” product development strategies from some of the biggest companies in the world and threw them out there so people can to collaborate in creating new products [...]
Continue reading...Visualizing Twitter Statistics x100
Tuesday, September 29, 2009
This is a great way of looking at how people use twitter and how twitter is seen to the world. The Twitter Statistics Visualization by David at Information Is Beautiful shows the skews between men and women on twitter, the % of spammers, robots, loud mouths, content creators, quitters and more. Enjoy the great visual [...]
Continue reading...Zero to 60: Ford’s Social Media Strategy
Monday, September 28, 2009
This is the keynote presentation from Scott Monty (Head of Social Media @Ford) at the 2009 OMMA Global conference in New York on September 21. It tells the story of Ford’s social media experience and highlights the key elements that make them one of the top companies using social media. Ford’s Social Media Strategy is simple [...]
Continue reading...VB RAW: A Viral Content Aggregator
Wednesday, September 23, 2009
The rest of the world might think “Fosters is Australian for Beer” but Australians know that VB (as well as a few other brews) have greater rights to that title. As part of the soft launch of the new VB RAW brand, Droga5 has created a cool viral content aggregator to “keep you in the loop [...]
Continue reading...Sony Vaio Viral: Say No To Social
Wednesday, August 19, 2009
Sony Vaio has just uploaded a new viral campaign to YouTube called “Say No To Social”. It’s a funny clip about a bunch of social media addicts in rehab to curb their fixations with online communities. 20,000 views in it’s first week isn’t setting the campaign on fire, but we’ll see what happens once it [...]
Continue reading...Fluent: Razorfish Social Influence Marketing Report
Tuesday, July 14, 2009
Razorfish releases another amazing report about social influence marketing. It?s an inspiring and great read, below are just a few key topics from the report: ? The Razorfish Social Influence Survey, which unearths the importance of social media ininfluencing purchase decisions. ? A feature on how social media is becoming both a paid and unpaid distribution mechanismfor [...]
Continue reading...V Australia: 4320 Tweets, 3 Days In LA
Monday, July 6, 2009
Mark from Adverblog just posted up a great new campaign being launched by V Australia on Twitter called 4320:LA. Yes, Twitter, what else would you have expected?! 4320:LA is the number of minutes they are challenging you to tweet – one tweet per minute on their new 3 day LA holiday packages. All you have to [...]
Continue reading...TweetCraft: Twitter Hits The Big Time!
Sunday, July 5, 2009
How do you know when your business hits the Big Time? (ok, they already know that but…) Easy, when World Of Warcraft (the most wildly successful online game ever) integrates your app! That’s right, Twitter has just been integrated into WOW and although I’m not a fan of the game, I can see how the [...]
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- Top 10 Social Media Presentations
- Losing To The Social Web: Visualized
- Social Media Has Grown Up: Stats One Year On
- The Social Media Revolution: Visualised
- Social: The Pepsi Refresh Project
- BooneOakley - most creative website ever?
- Coca-Cola Launches New Social Media Policy
- IKEA: Facebook Showroom Campaign Strategy
- The Google Wave Concept Visualization
- Pizza Hut iPhone App: Best Commercial App?
- Jilly Cross: Hey Brendan,Some really nice examples here! Ha...
- Jilly Cross: Hey Brendan,AR cross media - guerilla / ambien...
- John: Great, my son just saw what I was reading, now I'l...
- Tim Buesing: Hi Aden, we at Holler Sydney have used the You...
- Aden Hepburn: Hey Brendan, Yes, I thought the Adidas one would ...
- Volkswagen: Think Blue iPhone App Challenge
- Hot Wheels: Interactive YouTube Video Race
- Google’s Empire Visualisation – Is It Evil?
- Top 10 Augmented Reality Examples
- ASICS: The Stop Motion Origami Brand Story
- Chat Roulette Demo – So You Don’t Have To!
- What People Are Really Buying Online
- The Man Your Man Could Smell Like Goes Viral!
- French Connection’s New ChatRoulette Comp!
- Goldstar Beer: Park Fight Facebook App
Monday, March 8, 2010
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