Tag Archive | "Social Media Strategy"

Coca-Cola Launches New Social Media Policy

Sunday, January 10, 2010

34 Comments

This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. What a job that must have been! The thing I love about this, is that it’s a simple policy (3 pages long), practical and full of common sense while the best [...]

Continue reading...

SlideShare: McDonald?s Social Media Strategy

Sunday, November 29, 2009

7 Comments

McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be [...]

Continue reading...

Zero to 60: Ford’s Social Media Strategy

Monday, September 28, 2009

5 Comments

This is the keynote presentation from Scott Monty (Head of Social Media @Ford) at the 2009 OMMA Global conference in New York on September 21. It tells the story of Ford’s social media experience and highlights the key elements that make them one of the top companies using social media. Ford’s Social Media Strategy is [...]

Continue reading...

Top 10 Social Media Presentations

Sunday, July 12, 2009

68 Comments

I’m addicted to slideshare and after reading a bunch of re-tweets about the Top 10 Social Media Presentations I thought it might be useful to post them on Digital Buzz! There would be 100+ Social Media Presentations on SlideShare but this is just about the Top 10 Presentations you’d actually want to spend the time [...]

Continue reading...