Tag Archive | "Social Media ROI"

Infographic: Social Media ROI Statistics

Sunday, September 11, 2011


I’m not sure I’d go a week without being asked about social media ROI and how it’s measured. And when people challenge digital/social investment, the world’s digerati probably wonder how the ROI on their multi-million dollar TVC’s, radio ads, catalogues and press ads are measured, tracked and re-invested accordingly… I’m really not sure what response I’d get if [...]

Continue reading...

Video: The Social Media Intern on ROI

Monday, August 22, 2011


I thought I’d post this for a little fun… It’s Eric Qualman’s (author/creator of the wildly successful Socialnomics books/videos) animated take on what a lot of businesses seem to be doing in regards to social, by putting on social media interns! The video has a light hearted stab at CMO’s and CEO’s about how they [...]

Continue reading...

Slideshare: The Basics Of Social Media ROI

Wednesday, November 18, 2009


While I’m posting about Social Media ROI, I thought it would be pretty relevant to show this great slideshare presentation by Olivier Blanchard on the Basics Of Social Media ROI. Put simply, trying to measure a direct ROI on your Social Media spend is very hard and almost nobody can put their hand up to [...]

Continue reading...

Social Media ROI Video: By Socialnomics

Monday, November 16, 2009


This is the latest video by Socialnomics (the guys who created the Social Media Revolution Video that got over 1.2 million views on YouTube) and it showcases examples of Social Media ROI on campaigns and companies that have thrown themselves into the Social Sphere. Everyone knows that trying to measure Social Media ROI is the [...]

Continue reading...