Tag Archive | "Social Media Campaigns"

Facebook Integration At The Coca Cola Village

Wednesday, August 18, 2010

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If you’ve been wondering how to seamlessly integrate an experiential event with Facebook, here is how to do it, in real time! Again, the guys over in Israel are doing some amazing work, this time it was Publicis (E-dologic) and Promarket who have developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live [...]

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The $300 Chat Roulette “Killer” Viral

Thursday, May 27, 2010

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Here is another new chat roulette campaign fresh off the webcam this month, it’s a viral campaign for Buzz TV in Spain, a TV station that claims to be Intense, Real and has No Limits.  So this is perhaps the most visual of all the campaigns I’ve seen so far and it takes what unsuspecting [...]

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NRL: Back Your State Facebook App

Tuesday, May 25, 2010

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Tonight is the night, the first of three State Of Origin battles begins in Sydney! So I thought it was timely that I post up my new Facebook App concept, it’s called Back Your State and we’ve built it specifically to take advantage of the crazy State Of Origin hype, banter and passion! The Facebook app [...]

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Live Twitter Artwork: Just Don’t Tell Ashton

Wednesday, May 12, 2010

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Students from the Berghs School of Communication in Sweeden have launched a social experiment that is perfectly themed to attract some serious attention! They are creating a live piece of artwork at Don’t Tell Ashton, a new website that holds the profile images of people who re-tweeted the campaign page in scale to their twitter following, [...]

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Dymocks: Tweet A Review Campaign

Tuesday, May 11, 2010

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Yesterday we launched Dymocks’ first social media campaign (or promotion if you like) called “Tweet A Review” and as it sounds, it’s a really simple idea for people to grasp but challenging at heart, requiring you to tweet an entire book review in just 140 characters including the #101comp and @dymocksbooks address, so to be successful [...]

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MICMACS: Hopscotch Films Facebook Campaign

Wednesday, April 21, 2010

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This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]

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Stella Artois: King of Cannes Social Campaign

Monday, April 12, 2010

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Fancy a weekend at the Cannes Film Festival? Well if you’re the 5th cousin of Jacques d’Azur you might be in for an all expenses paid trip, or, more likely if your lucky enough to win the major prize in this new Stella Artois competition, created by Mother London + Unit9. The King Of Cannes [...]

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Ogilvy: Search For World’s Greatest Salesperson

Sunday, April 11, 2010

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Ogilvy have launched this fantastic campaign for themselves that doubles as a recruitment drive and social competition. It’s called the Search For The Worlds Greatest Salesperson, and it’s running exclusively on their YouTube channel. All you have to do is sell a brick. Yep, the top few people who can upload the best video of how to [...]

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Uniqlo Tweet Show Digital Campaign

Wednesday, April 7, 2010

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This is “Uniqlo Tweet Show” the latest digital campaign from Uniqlo who are renowned for coming up with consistently cool digital work. The new campaign syncs with your twitter account or you can create your own keywords to use and the app randomly pulls tweets into a Uniqlo Tweet Show mixed in with their famous video style [...]

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Viral: iPad Test – Will It Blend?

Tuesday, April 6, 2010

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Blendtec is was probably “the” founding father of social media optimisation for businesses (can you believe they uploaded their first video in 2006), they’ve got one of the all time most successful YouTube channels with 100 million video views and openly attribute the success of the company almost solely to it’s ground breaking social media marketing efforts. [...]

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Goldstar Beer: Park Fight Facebook App

Sunday, March 7, 2010

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Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]

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Doritos: Crash The Superbowl Social Campaign

Sunday, January 10, 2010

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Doritos have been doing this for a few years now at the Superbowl. It’s their Crash The Superbowl Social Campaign that sees thousands of normal people, along with ad creatives & film makers create and submit their funniest Doritos ads in an online competition in the lead up the to Superbowl, with the winner, to [...]

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MySkyStatus: Social Updates In The Air

Saturday, October 10, 2009

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Profero NYC has just launched a cool branded social app for Lufthansa Airlines that allows anyone, flying any airline, on any flight around the world to automatically post precise updates to their Facebook & Twitter followers about their departure, in flight locations, altitudes, arrival details and more while they are still in the air. Sure [...]

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Sony Vaio Viral: Say No To Social

Wednesday, August 19, 2009

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Sony Vaio has just uploaded a new viral campaign to YouTube called “Say No To Social”. It’s a funny clip about a bunch of social media addicts in rehab to curb their fixations with online communities. 20,000 views in it’s first week isn’t setting the campaign on fire, but we’ll see what happens once it [...]

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The “Prototype Game” Facebook Experience

Monday, June 29, 2009

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This is an interesting campaign for a new game called “Prototype” that utlilises Facebook as the key platform to promote the game globally. Login though facebook connect & answer a range of questions to move forward in the competition to become part of the games new exclusive trailer. If you make it through, you’ll have [...]

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