Tag Archive | "Social Media Campaigns"

Viral: iPad Test – Will It Blend?

Tuesday, April 6, 2010

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Blendtec is was probably “the” founding father of social media optimisation for businesses (can you believe they uploaded their first video in 2006), they’ve got one of the all time most successful YouTube channels with 100 million video views and openly attribute the success of the company almost solely to it’s ground breaking social media marketing efforts. [...]

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Goldstar Beer: Park Fight Facebook App

Sunday, March 7, 2010

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Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]

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Doritos: Crash The Superbowl Social Campaign

Sunday, January 10, 2010

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Doritos have been doing this for a few years now at the Superbowl. It’s their Crash The Superbowl Social Campaign that sees thousands of normal people, along with ad creatives & film makers create and submit their funniest Doritos ads in an online competition in the lead up the to Superbowl, with the winner, to [...]

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MySkyStatus: Social Updates In The Air

Saturday, October 10, 2009

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Profero NYC has just launched a cool branded social app for Lufthansa Airlines that allows anyone, flying any airline, on any flight around the world to automatically post precise updates to their Facebook & Twitter followers about their departure, in flight locations, altitudes, arrival details and more while they are still in the air. Sure [...]

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Sony Vaio Viral: Say No To Social

Wednesday, August 19, 2009

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Sony Vaio has just uploaded a new viral campaign to YouTube called “Say No To Social”. It’s a funny clip about a bunch of social media addicts in rehab to curb their fixations with online communities. 20,000 views in it’s first week isn’t setting the campaign on fire, but we’ll see what happens once it [...]

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The “Prototype Game” Facebook Experience

Monday, June 29, 2009

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This is an interesting campaign for a new game called “Prototype” that utlilises Facebook as the key platform to promote the game globally. Login though facebook connect & answer a range of questions to move forward in the competition to become part of the games new exclusive trailer. If you make it through, you’ll have [...]

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Philips Vs 140 Characters Of Genius

Sunday, June 28, 2009

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Philips have just launched a very cool new social media campaign on Twitter (@Philips_vs) called Philips Vs Anything. It’s a competition where anyone on twitter can submit crazy new product testing ideas to Philips, with the best ones to be created by their Agency, Tribal DDB, and everyone going in the draw to win one [...]

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Vodafone #ukhols Map: Twitter/Google Mashup

Sunday, June 14, 2009

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Vodafone in the UK has just launched a #ukhols map, a great little mashup of Twitter & Google maps where the twitter sphere can tweet to #ukhols followed by their age, sex and postcode with the city (most tweets look like this #ukhols 24 M RG6 Cairo) to have the Vodafone site plot their next [...]

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Stefan The Swopper: Social Media & Viral Campaign

Sunday, March 22, 2009

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Meet Stefan Kits, the young Swedish guy that just needed a change. How much of a change? Well Stefan decided to swap everything he owned for something different, with any random person out there willing to give it a shot – in a single month! Ok, so not entirly true, Stefan was part of the [...]

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Skittles Converts Home Page To Twitter Search!

Tuesday, March 3, 2009

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If you haven’t yet seen it, check out the new Skittles home page that has been converted to a twitter search, targeted to the word #skittles from any twitter post! The guys over at TechCrunch tested it out in a pretty funny way, and sure enough it worked a treat. It’s a fantastically brilliant idea, but [...]

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Best Job In The World: Campaign Results

Sunday, February 8, 2009

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The best job in the world now has some definitive social media and viral campaign results filtering though, and they quite literally are off the charts. By now, everyone has seen or heard about the Island Reef Job Campaign by Tourism Queensland, it’s been every where, with the campaign being incredibly well executed across Twitter, [...]

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How To Explain The Benefits Of Social Media

Wednesday, January 14, 2009

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If you’ve been struggling with your clients adopting social media, or are trying to introduce traditional agency people or accounts teams to the benefits of social media then this video might just be how to explain the benefits of social media – in a very basic, introductory format – enough for you to then take over and fill [...]

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Whopper Sacrifice Campaign On Facebook

Thursday, January 8, 2009

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Whopper Sacrifice is possibly the most talked about thing online this week, and wow, Whopper Sacrifice is a killer campaign! This is the very first widget that actually deletes your facebook friends. Here is how it works, normally if you delete a friend, it happens silently in the background and chances are they will never know you [...]

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