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Tag Archive | "Social Media Campaigns"
Metropole Tweetphony: Send Musical Tweets
We’ve seen all sorts of tweet-powered activations/stunts, but I don’t remember seeing one like this… The Metropole Orchestra in Amsterdam is facing budget issues, so they teamed up with Havas Worldwide Amsterdam to showcase a little pro-active commercial adaptability. So they launched the Metropole Tweetphony, allowing twitter users from around the world to tweet their [...]
Continue reading...Orange: The Instagallery Campaign
Wednesday, February 20, 2013
There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly [...]
Continue reading...Comodo: The Instagram Menu
Tuesday, October 16, 2012
While I can’t say this concept is completely original (a tonne of apps already do this), formalising this tactical idea for restaurants in leveraging hashtags on Instagram is brilliantly simple, low cost and provides an earned media platform almost instantly… So, just make the food look brilliant and don’t leave any hairs in there! If [...]
Continue reading...Halo 4: Box Art Reveal Campaign
Sunday, September 30, 2012
This goes close to being the weirdest case study video I’ve seen, regardless, it’s a good example of leveraging multiple communities to amplify hype around new product releases. This was probably always going to be easy, with the launch of Halo 4 set to be the biggest game release of the year, it wasn’t going [...]
Continue reading...Intel ‘Me The Musical’ Facebook Experience
Sunday, July 29, 2012
Here is the latest Intel social experience, this time as ‘Me The Musical’ where a simple Facebook Connect generates a pretty catchy animated musical video powered by the content on your timeline. Telling a story from the day you were born through to today, highlighting various global hits, technology feats like the start of the [...]
Continue reading...Volkswagen Amarok: The Facebook Flipbook
Wednesday, April 25, 2012
Last week we wrote about the Smart Car Twitter Ads from Argentina, it was some what of a Flipbook in the Twitter stream… Today, Volkswagen has one for the Amarok, but in the shape of a Facebook Flipbook. This one, utilising the Facebook Photo Gallery, takes it to the next level with 200+ images that [...]
Continue reading...Heineken: Limited Edition Bottles via Facebook
Thursday, April 5, 2012
Heineken celebrated their 140th birthday by offering the design community the chance to create a limited edition bottle via a Facebook collaboration piece. The challenge aimed to showcase social connections from all over the world and received over 30,000 entries across 100 countries. In order to connect designers with each other, part of the competition [...]
Continue reading...TwitterScrabble: The Ultimate Game of Scrabble
Tuesday, March 6, 2012
Hands up if you are a scrabble freak? Well, you’ve got a new challenger, and it’s the entire twitterverse! To help launch the brand new board game (remember those?!) Scrabble Trickster, they’ve created TwitterScrabble, a whole new way to get people involved in the game from around the world, purely via twitter, and laced with [...]
Continue reading...Mercedes-Benz: The Tweet Fleet
Sunday, March 4, 2012
Finding a car space at Christmas time is a daunting task just about anywhere in the world, so Mercedes-Benz created “The Tweet Fleet” to fix just that by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you as you drive, so what if they could take that [...]
Continue reading...The Coca-Cola Zero Video Puzzle
Friday, February 17, 2012
Coca-Cola Zero have released a new TV Commercial… Who cares, you’re all digital people and this is a digital blog right?! Well, what if you turned that TV commercial into an interactive video puzzle online? Would you try to solve it? When you see this, I bet you would… The Coca-Cola Zero Video Puzzle challenges [...]
Continue reading...Olla Condoms: Unexpected Babies Social Play
Tuesday, November 29, 2011
This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names [...]
Continue reading...Twitflicks: Mini-Movies Based on Your Tweets
Monday, October 31, 2011
Crowd funding is pretty hot right now, but it doesn’t always work, even through the major social funding platforms. So, when Eddie Terstall (a famous Dutch film-maker) only managed to reach $2k of the $20k he teamed up with One Big Agency to try something just a little different… So they created Twitflicks. Mini-Movies that [...]
Continue reading...NOKIA: The8N8 Twitter Campaign
Wednesday, September 7, 2011
Here is something a little different from the guys at Wunderman Buenos Aires in Argentina, for the launch of Nokia’s N8 smart phone. #The8N8 was a twitter based activation campaign where you were required to get 8 popular celebrities to follow you on twitter to win a new Nokia N8. After enlisting top celebrities to [...]
Continue reading...Video: The Social Media Intern on ROI
Monday, August 22, 2011
I thought I’d post this for a little fun… It’s Eric Qualman’s (author/creator of the wildly successful Socialnomics books/videos) animated take on what a lot of businesses seem to be doing in regards to social, by putting on social media interns! The video has a light hearted stab at CMO’s and CEO’s about how they [...]
Continue reading...IKEA: The World’s Most Liked Showroom
Tuesday, August 16, 2011
IKEA do some very cool social work around the world and here is one of their simpler, but just as innovative ideas, this time around the social shopping phenomenon, created by two young advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam. It takes a simple notion of utilising Facebook “Like” [...]
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Tuesday, April 9, 2013
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