industry news, social media, insights, and other great digital trends from all over the world.
Tag Archive | "Social Media Campaigns"
Olla Condoms: Unexpected Babies Social Play
This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names [...]
Continue reading...Twitflicks: Mini-Movies Based on Your Tweets
Monday, October 31, 2011
Crowd funding is pretty hot right now, but it doesn’t always work, even through the major social funding platforms. So, when Eddie Terstall (a famous Dutch film-maker) only managed to reach $2k of the $20k he teamed up with One Big Agency to try something just a little different… So they created Twitflicks. Mini-Movies that [...]
Continue reading...NOKIA: The8N8 Twitter Campaign
Wednesday, September 7, 2011
Here is something a little different from the guys at Wunderman Buenos Aires in Argentina, for the launch of Nokia’s N8 smart phone. #The8N8 was a twitter based activation campaign where you were required to get 8 popular celebrities to follow you on twitter to win a new Nokia N8. After enlisting top celebrities to [...]
Continue reading...Video: The Social Media Intern on ROI
Monday, August 22, 2011
I thought I’d post this for a little fun… It’s Eric Qualman’s (author/creator of the wildly successful Socialnomics books/videos) animated take on what a lot of businesses seem to be doing in regards to social, by putting on social media interns! The video has a light hearted stab at CMO’s and CEO’s about how they [...]
Continue reading...IKEA: The World’s Most Liked Showroom
Tuesday, August 16, 2011
IKEA do some very cool social work around the world and here is one of their simpler, but just as innovative ideas, this time around the social shopping phenomenon, created by two young advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam. It takes a simple notion of utilising Facebook “Like” [...]
Continue reading...Isaiah VS Fabio in Old Spice Internet Duel
Tuesday, July 26, 2011
And so it begins… Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]
Continue reading...Coca-Cola: The Facebook Places Recycling King
Monday, June 20, 2011
Here is a slightly different, yet innovative green initiative from Coca-Cola in Israel, who were aiming to promote increased recycling of their bottles across the entire country. In no small feat, they added over 10,000 new “recycling bins” to the Facebook Places index, and with that, created The Recycling King Challenge, where Coca-Cola fans were [...]
Continue reading...Facebook Blood Groups: Emergency Donations
Wednesday, May 18, 2011
Facebook groups?! I can already here you saying it… Well, they might actually still be relevant for something, and here is a really simple, really smart campaign that helps demonstrate just that. It’s called Facebook Blood Groups, a campaign aimed at acquiring group members based on blood type, so that when the government’s NATAL trauma [...]
Continue reading...Ben & Jerry’s Fair Tweets Campaign
Friday, May 6, 2011
Love this. Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spare in each tweet, [...]
Continue reading...SAS “Up for Grabs” Facebook Campaign
Thursday, April 14, 2011
This is cool, but the first thing you are going to say is… This is illegal, it’s against the Facebook promotional terms & conditions, the campaign should be shut down… Well it was, and what’s great is that CP+B Europe and SAS Airlines were happy to admit it because the campaign was successful for them! [...]
Continue reading...Volkswagen Fox: Twitter Zoom Campaign
Wednesday, March 2, 2011
Volkswagen Brazil recently sponsored the biggest music festival in Sao Paulo, the (sold out) Planeta Terra Festival, where they decided to promote their coolest young car, the Fox, through a seriously good mashup of Twitter, Google maps and real world prize locations. Volkswagen hid secret tickets across the entire city, and then displayed them on [...]
Continue reading...The Mercedes-Benz Tweet Race Starts Today
Wednesday, February 2, 2011
You’ve probably already heard about the Mercedes-Benz Tweet Race… Well, it starts today, so make sure you jump onto the Facebook page, pick your team to tweet for and get ready to help power these cars to the finish line. The more positive tweets received, the more power the car gets, which shouldn’t be a problem [...]
Continue reading...Orange: #Winterwarmer Twitter Campaign
Saturday, January 29, 2011
Did anyone here get a #Winterwarmer gift from Orange in the UK this week? Orange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people who’s friends had tweeted #Winterwarmer with their @name… The Orange vans then [...]
Continue reading...Ford Fiesta: Twitter Pre-Launch Case Study
Monday, November 22, 2010
Twitter is only really just taking off in Agrentina and Wunderman Buenos Aires managed to convince Ford to do the pre-launch campaign on Twitter, with great success. The idea was to give the most followed twitterer in Argentina, the one and only new Ford Fiesta available in the country, with the condition that he drive [...]
Continue reading...The Skittles MOB vs David Phoenix
Tuesday, October 19, 2010
The skittles mob is back (I’ve been waiting!) and this time it was with a live Facebook event called “Dazzle The Rainbow” where the entire skittles mob has been challenged by a character called David Phoenix, a fully grown man, who believes he can beat the interwebs and the 1.3 million skittles fans at what they love [...]
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Tuesday, November 29, 2011
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