Tag Archive | "Social Media Campaigns"

KFC: Don’t Panic Man Campaign

Sunday, September 6, 2015


He’s a fun twist on everything that’s crazy with the world, KFC in Romania, of all places, has launched a new promotion called “Don’t Panic Man” which rewards people for coming in store, when social media platforms are down. It plays off the ridiculous twist that people freak out when Facebook is down, stuck with [...]

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Coca-Cola: The Social Media Gard

Thursday, February 20, 2014


This is Genius. Pure Genius. And by that I mean I probably need one, and so do the millions of other people who stare into phones in all social scenarios! The Social Media Guard takes the “social” out of media and puts it back into your life. There’s not a lot more to say, apart [...]

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Ajax Social Wipes: A Tool To Clean Up Your Feed

Tuesday, January 14, 2014


If you’ve ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter, then Colgate’s social tool for their new “Ajax Spray N’ Wipes” product, called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, [...]

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YouTube: The Missing Person Pre-Roll

Friday, August 30, 2013


In a World First Pre-Roll campaign on YouTube for the Australian Federal Police, VML have launched ‘The Missing Persons Pre-Roll’ during Missing Persons Week, aiming to amplify the search to gain new information and leads on over 1,600 long term missing persons in Australia. The Missing Persons Pre-Roll was geo-targeted to focus on the locations [...]

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Metropole Tweetphony: Send Musical Tweets

Tuesday, April 9, 2013


We’ve seen all sorts of tweet-powered activations/stunts, but I don’t remember seeing one like this… The Metropole Orchestra in Amsterdam is facing budget issues, so they teamed up with Havas Worldwide Amsterdam to showcase a little pro-active commercial adaptability. So they launched the Metropole Tweetphony, allowing twitter users from around the world to tweet their [...]

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Orange: The Instagallery Campaign

Wednesday, February 20, 2013

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There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly [...]

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Comodo: The Instagram Menu

Tuesday, October 16, 2012


While I can’t say this concept is completely original (a tonne of apps already do this), formalising this tactical idea for restaurants in leveraging hashtags on Instagram is brilliantly simple, low cost and provides an earned media platform almost instantly… So, just make the food look brilliant and don’t leave any hairs in there! If [...]

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Halo 4: Box Art Reveal Campaign

Sunday, September 30, 2012

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This goes close to being the weirdest case study video I’ve seen, regardless, it’s a good example of leveraging multiple communities to amplify hype around new product releases. This was probably always going to be easy, with the launch of Halo 4 set to be the biggest game release of the year, it wasn’t going [...]

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Intel ‘Me The Musical’ Facebook Experience

Sunday, July 29, 2012


Here is the latest Intel social experience, this time as ‘Me The Musical’ where a simple Facebook Connect generates a pretty catchy animated musical video powered by the content on your timeline. Telling a story from the day you were born through to today, highlighting various global hits, technology feats like the start of the [...]

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Volkswagen Amarok: The Facebook Flipbook

Wednesday, April 25, 2012


Last week we wrote about the Smart Car Twitter Ads from Argentina, it was some what of a Flipbook in the Twitter stream… Today, Volkswagen has one for the Amarok, but in the shape of a Facebook Flipbook. This one, utilising the Facebook Photo Gallery, takes it to the next level with 200+ images that [...]

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Heineken: Limited Edition Bottles via Facebook

Thursday, April 5, 2012

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Heineken celebrated their 140th birthday by offering the design community the chance to create a limited edition bottle via a Facebook collaboration piece. The challenge aimed to showcase social connections from all over the world and received over 30,000 entries across 100 countries. In order to connect designers with each other, part of the competition [...]

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TwitterScrabble: The Ultimate Game of Scrabble

Tuesday, March 6, 2012


Hands up if you are a scrabble freak? Well, you’ve got a new challenger, and it’s the entire twitterverse! To help launch the brand new board game (remember those?!) Scrabble Trickster, they’ve created TwitterScrabble, a whole new way to get people involved in the game from around the world, purely via twitter, and laced with [...]

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Mercedes-Benz: The Tweet Fleet

Sunday, March 4, 2012


Finding a car space at Christmas time is a daunting task just about anywhere in the world, so Mercedes-Benz created “The Tweet Fleet” to fix just that by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you as you drive, so what if they could take that [...]

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The Coca-Cola Zero Video Puzzle

Friday, February 17, 2012


Coca-Cola Zero have released a new TV Commercial… Who cares, you’re all digital people and this is a digital blog right?! Well, what if you turned that TV commercial into an interactive video puzzle online? Would you try to solve it? When you see this, I bet you would… The Coca-Cola Zero Video Puzzle challenges [...]

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Olla Condoms: Unexpected Babies Social Play

Tuesday, November 29, 2011


This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names [...]

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Twitflicks: Mini-Movies Based on Your Tweets

Monday, October 31, 2011


Crowd funding is pretty hot right now, but it doesn’t always work, even through the major social funding platforms. So, when Eddie Terstall (a famous Dutch film-maker) only managed to reach $2k of the $20k he teamed up with One Big Agency to try something just a little different… So they created Twitflicks. Mini-Movies that [...]

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NOKIA: The8N8 Twitter Campaign

Wednesday, September 7, 2011


Here is something a little different from the guys at Wunderman Buenos Aires in Argentina, for the launch of Nokia’s N8 smart phone. #The8N8 was a twitter based activation campaign where you were required to get 8 popular celebrities to follow you on twitter to win a new Nokia N8. After enlisting top celebrities to [...]

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Video: The Social Media Intern on ROI

Monday, August 22, 2011


I thought I’d post this for a little fun… It’s Eric Qualman’s (author/creator of the wildly successful Socialnomics books/videos) animated take on what a lot of businesses seem to be doing in regards to social, by putting on social media interns! The video has a light hearted stab at CMO’s and CEO’s about how they [...]

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IKEA: The World’s Most Liked Showroom

Tuesday, August 16, 2011


IKEA do some very cool social work around the world and here is one of their simpler, but just as innovative ideas, this time around the social shopping phenomenon, created by two young advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam. It takes a simple notion of utilising Facebook “Like” [...]

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Isaiah VS Fabio in Old Spice Internet Duel

Tuesday, July 26, 2011


And so it begins… Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]

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