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Tag Archive | "Social Media Campaigns"
Facebook Integration At The Coca Cola Village
If you’ve been wondering how to seamlessly integrate an experiential event with Facebook, here is how to do it, in real time! Again, the guys over in Israel are doing some amazing work, this time it was Publicis (E-dologic) and Promarket who have developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live [...]
Continue reading...The $300 Chat Roulette “Killer” Viral
Thursday, May 27, 2010
Here is another new chat roulette campaign fresh off the webcam this month, it’s a viral campaign for Buzz TV in Spain, a TV station that claims to be Intense, Real and has No Limits. So this is perhaps the most visual of all the campaigns I’ve seen so far and it takes what unsuspecting [...]
Continue reading...NRL: Back Your State Facebook App
Tuesday, May 25, 2010
Tonight is the night, the first of three State Of Origin battles begins in Sydney! So I thought it was timely that I post up my new Facebook App concept, it’s called Back Your State and we’ve built it specifically to take advantage of the crazy State Of Origin hype, banter and passion! The Facebook app [...]
Continue reading...Live Twitter Artwork: Just Don’t Tell Ashton
Wednesday, May 12, 2010
Students from the Berghs School of Communication in Sweeden have launched a social experiment that is perfectly themed to attract some serious attention! They are creating a live piece of artwork at Don’t Tell Ashton, a new website that holds the profile images of people who re-tweeted the campaign page in scale to their twitter following, [...]
Continue reading...Dymocks: Tweet A Review Campaign
Tuesday, May 11, 2010
Yesterday we launched Dymocks’ first social media campaign (or promotion if you like) called “Tweet A Review” and as it sounds, it’s a really simple idea for people to grasp but challenging at heart, requiring you to tweet an entire book review in just 140 characters including the #101comp and @dymocksbooks address, so to be successful [...]
Continue reading...MICMACS: Hopscotch Films Facebook Campaign
Wednesday, April 21, 2010
This is an interesting little Facebook campaign for a new film called MICMACS by Hopscotch Films. It’s essentially a Facebook app that asks fans to become part of the Micmac’s Oddball Family for the chance to win 100 double passes to the movie, hoping to increase fan’s and engage their existing social community. Users had to pass a [...]
Continue reading...Stella Artois: King of Cannes Social Campaign
Monday, April 12, 2010
Fancy a weekend at the Cannes Film Festival? Well if you’re the 5th cousin of Jacques d’Azur you might be in for an all expenses paid trip, or, more likely if your lucky enough to win the major prize in this new Stella Artois competition, created by Mother London + Unit9. The King Of Cannes [...]
Continue reading...Ogilvy: Search For World’s Greatest Salesperson
Sunday, April 11, 2010
Ogilvy have launched this fantastic campaign for themselves that doubles as a recruitment drive and social competition. It’s called the Search For The Worlds Greatest Salesperson, and it’s running exclusively on their YouTube channel. All you have to do is sell a brick. Yep, the top few people who can upload the best video of how to [...]
Continue reading...Uniqlo Tweet Show Digital Campaign
Wednesday, April 7, 2010
This is “Uniqlo Tweet Show” the latest digital campaign from Uniqlo who are renowned for coming up with consistently cool digital work. The new campaign syncs with your twitter account or you can create your own keywords to use and the app randomly pulls tweets into a Uniqlo Tweet Show mixed in with their famous video style [...]
Continue reading...Viral: iPad Test – Will It Blend?
Tuesday, April 6, 2010
Blendtec is was probably “the” founding father of social media optimisation for businesses (can you believe they uploaded their first video in 2006), they’ve got one of the all time most successful YouTube channels with 100 million video views and openly attribute the success of the company almost solely to it’s ground breaking social media marketing efforts. [...]
Continue reading...Goldstar Beer: Park Fight Facebook App
Sunday, March 7, 2010
Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]
Continue reading...Doritos: Crash The Superbowl Social Campaign
Sunday, January 10, 2010
Doritos have been doing this for a few years now at the Superbowl. It’s their Crash The Superbowl Social Campaign that sees thousands of normal people, along with ad creatives & film makers create and submit their funniest Doritos ads in an online competition in the lead up the to Superbowl, with the winner, to [...]
Continue reading...MySkyStatus: Social Updates In The Air
Saturday, October 10, 2009
Profero NYC has just launched a cool branded social app for Lufthansa Airlines that allows anyone, flying any airline, on any flight around the world to automatically post precise updates to their Facebook & Twitter followers about their departure, in flight locations, altitudes, arrival details and more while they are still in the air. Sure [...]
Continue reading...Sony Vaio Viral: Say No To Social
Wednesday, August 19, 2009
Sony Vaio has just uploaded a new viral campaign to YouTube called “Say No To Social”. It’s a funny clip about a bunch of social media addicts in rehab to curb their fixations with online communities. 20,000 views in it’s first week isn’t setting the campaign on fire, but we’ll see what happens once it [...]
Continue reading...The “Prototype Game” Facebook Experience
Monday, June 29, 2009
This is an interesting campaign for a new game called “Prototype” that utlilises Facebook as the key platform to promote the game globally. Login though facebook connect & answer a range of questions to move forward in the competition to become part of the games new exclusive trailer. If you make it through, you’ll have [...]
Continue reading...Philips Vs 140 Characters Of Genius
Sunday, June 28, 2009
Philips have just launched a very cool new social media campaign on Twitter (@Philips_vs) called Philips Vs Anything. It’s a competition where anyone on twitter can submit crazy new product testing ideas to Philips, with the best ones to be created by their Agency, Tribal DDB, and everyone going in the draw to win one [...]
Continue reading...Vodafone #ukhols Map: Twitter/Google Mashup
Sunday, June 14, 2009
Vodafone in the UK has just launched a #ukhols map, a great little mashup of Twitter & Google maps where the twitter sphere can tweet to #ukhols followed by their age, sex and postcode with the city (most tweets look like this #ukhols 24 M RG6 Cairo) to have the Vodafone site plot their next [...]
Continue reading...Stefan The Swopper: Social Media & Viral Campaign
Sunday, March 22, 2009
Meet Stefan Kits, the young Swedish guy that just needed a change. How much of a change? Well Stefan decided to swap everything he owned for something different, with any random person out there willing to give it a shot – in a single month! Ok, so not entirly true, Stefan was part of the [...]
Continue reading...Skittles Converts Home Page To Twitter Search!
Tuesday, March 3, 2009
If you haven’t yet seen it, check out the new Skittles home page that has been converted to a twitter search, targeted to the word #skittles from any twitter post! The guys over at TechCrunch tested it out in a pretty funny way, and sure enough it worked a treat. It’s a fantastically brilliant idea, but [...]
Continue reading...Best Job In The World: Campaign Results
Sunday, February 8, 2009
The best job in the world now has some definitive social media and viral campaign results filtering though, and they quite literally are off the charts. By now, everyone has seen or heard about the Island Reef Job Campaign by Tourism Queensland, it’s been every where, with the campaign being incredibly well executed across Twitter, [...]
Continue reading...How To Explain The Benefits Of Social Media
Wednesday, January 14, 2009
If you’ve been struggling with your clients adopting social media, or are trying to introduce traditional agency people or accounts teams to the benefits of social media then this video might just be how to explain the benefits of social media – in a very basic, introductory format – enough for you to then take over and fill [...]
Continue reading...Whopper Sacrifice Campaign On Facebook
Thursday, January 8, 2009
Whopper Sacrifice is possibly the most talked about thing online this week, and wow, Whopper Sacrifice is a killer campaign! This is the very first widget that actually deletes your facebook friends. Here is how it works, normally if you delete a friend, it happens silently in the background and chances are they will never know you [...]
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Wednesday, August 18, 2010
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