Tag Archive | "Social Content"

Volkswagen: The Trailer Assist Stunt Video

Wednesday, January 20, 2016


This is probably the best stunt/product demonstration you’ll see for a while. And if you haven’t seen it floating through your Facebook feed, then watch it here, as it as deceivingly brilliant, with Volkswagen turning a trailer into a car, and attaching a car to the trailer, backwards, with seemingly the world’s best reverse driver [...]

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McDonald’s Releases “LOADED” The Social Film

Sunday, December 27, 2015


Downunder in Australia, McDonald’s has just released a full-length crowd-directed social film called “LOADED” where they’ve handed over the directors chair to their fans in an epic content series that has had over 3 Million fans help write, direct and provide ideas for the film in real-time. LOADED was shot over two weeks, with an [...]

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DBS Regatta: A Community Generated Story

Saturday, June 8, 2013


Each year in Singapore there is a huge Dragon Boat Race Regatta, a signature event of the city, and for 2013, they’ve challenged the community to upload photos to Facebook, Twitter, Instagram and Vine to create a community generated story of the event, a video fused together through time-lapse and tilt-shift combining the user generated [...]

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Video: No Facebook without the Dutch?

Thursday, October 6, 2011


So how would the Dutch National Maritime Museum announce the launch of their Facebook page? Well, by challenging the entire existence of Facebook itself, and considering that the Dutch discovered and settled a whole lot of the world maybe they’ve got a point here… Ok, so maybe not exactly, but for a Maritime Museum, I’m [...]

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Samsung: Project Space Planes Is Live

Monday, February 7, 2011


If you’ve been following the Samsung Space Planes project you’ll be glad to know it’s well underway now, with the balloon making it to over 36,000 meters (right on the edge of space) with a successful deployment of over 200 paper planes laden with 8GB memory cards, each holding all sorts of great social content send in from [...]

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Burger King: King Of The Road

Monday, November 15, 2010


CP+B have teamed up two of their clients in Microsoft and Burger King to create a campaign called King Of The Road, where they’ve sent the king on a 28 day (content creation) mission to deliver almost 3,000 Microsoft Kinect packs through everything from scavenger hunts in NYC to straight up giveaways to people who [...]

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