Tag Archive | "Social Commerce"

Infographic: The Value of Social Loyalty

Monday, March 26, 2012

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With most brands just trying to work out how to best use social media, it’s interesting to look at the flip side where social loyalty is now the big focus of the airline industry (look at all the great KLM work), where social loyalty plays will no doubt transform traditional style frequent flyer programs faster [...]

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Infographic: The Psychology of Social Commerce

Tuesday, December 13, 2011

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Here is a great infographic that really highlights the power and potential of social commerce with some great take away stats and insights. We all understand that in order to effectively market products to consumers you need to have a good understanding of the attitude and behaviour patterns of your target audience. Psychologists have defined six [...]

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Infographic: The Social Commerce Timeline

Sunday, November 13, 2011

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Here’s a nice infographic from Useful Social Media that shows the Social Commerce journey from back in February 2007 when the first virtual gift was sold on Facebook. Some of the infographic highlights include: Dec 2008 – Dell claimed $1 Million revenue in sales via Twitter Jul 2009 – Facebook’s first retail transaction via 1800-Flowers [...]

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1800 Flowers: Flowers From Facebook Friends

Tuesday, August 30, 2011

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Here is a great initiative from 1800 Flowers who are well known as a pioneer in social commerce, being one of the first to launch a Facebook store. So to showcase their same day delivery capabilities, they’ve come up with a great idea demonstrating it with birthday notifications. They’ve created an app that lets you [...]

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Infographic: The History of F-commerce

Wednesday, July 20, 2011

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With F-Commerce being billed (and for some time now) as the next big thing, it’s interesting to take a quick look back at the short history of F-Commerce so far. And at the same time, with industry predictions at up to $30 billion in Social transactions by 2015, it’s even more interesting to note that [...]

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Infographic: The Value of Social Commerce

Monday, May 16, 2011

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Here’s the latest social commerce infographic showing some compelling stats as to why brands are sitting up and taking notice of the potential ROI that social commerce can drive for them. This infographic was created by Spinback (e-commerce sharing plugins), which is now part of Facebook marketing company Buddy Media. We’ve seen a few of [...]

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Infographic: The Social Consumer

Tuesday, April 26, 2011

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We are already seeing that this year is going to be an exciting one for brands to embrace social commerce with smart, innovative campaigns. Brands are moving towards integrating physical and online stores into the consumer’s shopping experience to leverage the ‘social consumer’ who shops with social intelligence using their social graph. This infographic from [...]

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GOAB: Social Commerce TV

Sunday, April 10, 2011

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In this increasingly digitally focused world how does TV compete with the latest real time, highly targeted social experience? The guys at digital agency Syzygy have built this concept app, GOAB, which takes the idea of social and commercial layering within TV to the next level. The app transforms the users handset (tablet/mobile) into a [...]

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Facebook Gaming: 10 Facebook Games Stats

Monday, February 7, 2011

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With Cityville reaching 100 million users in just 42 days (that’s 7x the number of people that live in the world’s largest city, Shanghai<Massage Shanghai>) it’s hard to ignore the continued Facebook gaming growth. Whether you love Facebook games or hate them they are fast becoming an integral part of the user experience. Social games-driven virtual goods [...]

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Infographic: A Year In Social Commerce

Monday, January 3, 2011

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2010 was the year social commerce became truly mainstream and for some of us, an integral part of our daily shopping habits. I’m almost certain, that everyone who reads Digital Buzz, would have experienced social commernce is some way, shape or form during 2010? The infographic pulls out a few great momentum gathering moments; with P&G’s “Pampers” Facebook Store [...]

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Social Commerce: It’s time to make the move.

Sunday, March 14, 2010

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I think 2010 will be remembered as the year social commerce really took off. Last year, I posted on how to explain the benefits of social, and I think that video is pretty relevant to how Social Commerce works (albeit a pretty “plain English” explanation) from a different angle. This great little video from Good Magazine (in partnership with [...]

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