Tag Archive | "Social Campaigns"

Fujitsu Profile Pitch: LinkedIn Team Challenge

Wednesday, February 15, 2012

6 Comments

It’s not often you see a LinkedIn campaign, so I’m always super eager to see what has been done with the LinkedIn API. On this occasion it’s a global campaign for Fujitsu, called Profile Pitch, where users connect with the campaign site (utilising the LinkedIn API)… The Profile Pitch puts you (and your resume) against [...]

Continue reading...

Domino’s Think Oven: Innovation Sourcing

Friday, February 10, 2012

8 Comments

Domino’s have always claimed an innovation story, in fact a lot of their best selling products have come from store staff, not the head office chefs. Looking beyond just Domino’s, most businesses now attract innovative ideas via their social channels, free of charge from customers who love them, but while their social media policy mandates [...]

Continue reading...

Heineken: The Valentines Day Serenade App

Thursday, February 2, 2012

4 Comments

Backing up from the last amazing brand film called “The Date”, Heineken have launched “The Serenade”. A cool Facebook app designed to help you ask people out on a date this Valentines Day, via a personalised “Serenade” video. It’s available in something like 20 languages, so just about anyone in the world can participate, a [...]

Continue reading...

Olla Condoms: Unexpected Babies Social Play

Tuesday, November 29, 2011

4 Comments

This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names [...]

Continue reading...

Twitflicks: Mini-Movies Based on Your Tweets

Monday, October 31, 2011

3 Comments

Crowd funding is pretty hot right now, but it doesn’t always work, even through the major social funding platforms. So, when Eddie Terstall (a famous Dutch film-maker) only managed to reach $2k of the $20k he teamed up with One Big Agency to try something just a little different… So they created Twitflicks. Mini-Movies that [...]

Continue reading...

Prigat: Real Time Social Smile Stations Billboard

Tuesday, September 13, 2011

5 Comments

The guys over in Israel continue to do great work, this time it’s an innovative and slightly different/weird kind of digital billboard. Called “Smile Stations”, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]

Continue reading...

1800 Flowers: Flowers From Facebook Friends

Tuesday, August 30, 2011

6 Comments

Here is a great initiative from 1800 Flowers who are well known as a pioneer in social commerce, being one of the first to launch a Facebook store. So to showcase their same day delivery capabilities, they’ve come up with a great idea demonstrating it with birthday notifications. They’ve created an app that lets you [...]

Continue reading...

Sony: World’s First Instagram Music Video

Wednesday, July 20, 2011

8 Comments

Addicted to Instagram and love music festivals? Well you might like this, Sony Music is giving you the chance to be part of a new crowdsourced Instagram video to be used for “The Vaccines” upcoming new single called “wetsuit”. You can submit photos live, just by shooting and tagging and photo through Instagram with #vaccinesvideo, [...]

Continue reading...

The World’s First Animated Tattoo

Thursday, July 7, 2011

14 Comments

Ballantine’s Scotch Whiskey is running an interesting social campaign celebrating people who leave an impression, unique people who challenge the status quo, and to do this, they’ve setup a series of live streaming events where the community can influence the creative outcomes of an artist in real time through comments and suggestions on Facebook. One [...]

Continue reading...

MINI Maps: Google Maps Racing Advergame

Tuesday, June 21, 2011

15 Comments

Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your [...]

Continue reading...