industry news, social media, insights, and other great digital trends from all over the world.
Tag Archive | "Social Campaigns"
1800 Flowers: Flowers From Facebook Friends
Here is a great initiative from 1800 Flowers who are well known as a pioneer in social commerce, being one of the first to launch a Facebook store. So to showcase their same day delivery capabilities, they’ve come up with a great idea demonstrating it with birthday notifications. They’ve created an app that lets you [...]
Continue reading...Sony: World’s First Instagram Music Video
Wednesday, July 20, 2011
Addicted to Instagram and love music festivals? Well you might like this, Sony Music is giving you the chance to be part of a new crowdsourced Instagram video to be used for “The Vaccines” upcoming new single called “wetsuit”. You can submit photos live, just by shooting and tagging and photo through Instagram with #vaccinesvideo, [...]
Continue reading...The World’s First Animated Tattoo
Thursday, July 7, 2011
Ballantine’s Scotch Whiskey is running an interesting social campaign celebrating people who leave an impression, unique people who challenge the status quo, and to do this, they’ve setup a series of live streaming events where the community can influence the creative outcomes of an artist in real time through comments and suggestions on Facebook. One [...]
Continue reading...MINI Maps: Google Maps Racing Advergame
Tuesday, June 21, 2011
Ok, so this is pretty dam cool. Mini France has just launched a Social / Google Maps mash-up advergame called “Mini Maps“. It’s a Facebook app that lets you customise a virtual MINI and then challenge Facebook friends to time trials around the world through a Google Maps mash-up, which basically has you racing your [...]
Continue reading...Coca-Cola: The Facebook Places Recycling King
Monday, June 20, 2011
Here is a slightly different, yet innovative green initiative from Coca-Cola in Israel, who were aiming to promote increased recycling of their bottles across the entire country. In no small feat, they added over 10,000 new “recycling bins” to the Facebook Places index, and with that, created The Recycling King Challenge, where Coca-Cola fans were [...]
Continue reading...Facebook Blood Groups: Emergency Donations
Wednesday, May 18, 2011
Facebook groups?! I can already here you saying it… Well, they might actually still be relevant for something, and here is a really simple, really smart campaign that helps demonstrate just that. It’s called Facebook Blood Groups, a campaign aimed at acquiring group members based on blood type, so that when the government’s NATAL trauma [...]
Continue reading...Nike “Zlatan” Zuperfly Virtual Experience
Friday, April 22, 2011
Know Zlatan Ibrahimovic? Well he plays for AC Milan and has just over 1 million fans on Facebook, so I’m assuming her is a half decent player! So if you’re a fan, you can now play Nike’s “Zuperfly” Game, well actually, its more of a virtual experience seeing the guys from Naked Communications in Sweden [...]
Continue reading...SAS “Up for Grabs” Facebook Campaign
Thursday, April 14, 2011
This is cool, but the first thing you are going to say is… This is illegal, it’s against the Facebook promotional terms & conditions, the campaign should be shut down… Well it was, and what’s great is that CP+B Europe and SAS Airlines were happy to admit it because the campaign was successful for them! [...]
Continue reading...Orange: #Winterwarmer Twitter Campaign
Saturday, January 29, 2011
Did anyone here get a #Winterwarmer gift from Orange in the UK this week? Orange ran a one week Twitter campaign offering to cheer up just about anyone in London, Birmingham, Manchester and Brighton, by delivering scarves and huge hot chocolates to people who’s friends had tweeted #Winterwarmer with their @name… The Orange vans then [...]
Continue reading...KLM’s Passenger Social Surprise Experiment
Wednesday, January 5, 2011
Remember how great it felt the first time you got a social response from a brand you love or business you deal with? All the good will generated by their speedy response? Well, KLM decided to run an experiment with it’s social community, for people who check in via foursquare for flights or tweet about waiting to board [...]
Continue reading...The Skittles MOB vs David Phoenix
Tuesday, October 19, 2010
The skittles mob is back (I’ve been waiting!) and this time it was with a live Facebook event called “Dazzle The Rainbow” where the entire skittles mob has been challenged by a character called David Phoenix, a fully grown man, who believes he can beat the interwebs and the 1.3 million skittles fans at what they love [...]
Continue reading...Orange: Singing Tweetagrams!
Wednesday, October 6, 2010
If you haven’t already, it might just about time you created a singing tweetagram from Orange in the UK. Jumping on the real time response wagon (more like a Ferrari Wagon – if they were to ever build one) Orange have created a twitter based campaign where users can send personalised singing tweetagrams by finishing any tweet with [...]
Continue reading...Nike: Sneak & Destroy On Facebook Places
Wednesday, September 15, 2010
This was a cool experiential campaign from Nike to promote the Varsity Destroyer jacket. Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, you had to check in with Facebook Places and then order a secret menu item… The Destroyer Burrito. [...]
Continue reading...Facebook Integration At The Coca Cola Village
Wednesday, August 18, 2010
If you’ve been wondering how to seamlessly integrate an experiential event with Facebook, here is how to do it, in real time! Again, the guys over in Israel are doing some amazing work, this time it was Publicis (E-dologic) and Promarket who have developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live [...]
Continue reading...Skittles MOB #003 – Scholarship the Rainbow
Tuesday, July 6, 2010
I think I’ve mentioned before that Skittles have one of the most powerful and engaged social communities online, and I look forward to each and every one of the Skittles MOB The Rainbow initiatives. For MOB #003 Skittles decided it would be cool to send someone to bowling management college if the skittles MOB thought it was [...]
Continue reading...Get Your Digital Honey Right Here - Daily!
- Subscribe for your digital buzz fix directly to your email.
|
|
 |
 |
 |
 |
 |
Digital Buzz Partners, Friends & Sponsors!
Become A Digital Buzz Fan On Facebook!
- Infographic: 2012 Mobile Growth Statistics
- Infographic: Social Media Statistics for 2013
- SlideShare: Fortune 100 Social Media Stats 2012
- World's First Real Time Facebook Cover Image
- YouTube: The 5 Second Skip Ad Campaign
- Guaraná Antarctica: Ex Lover Blocker App
- Infographic: Social Gaming Demographics 2012
- Goertz: The Augmented Reality Shoe Store
- Volkswagen Street View Quest: Pin It to Win It
- Infographic: The Evolution of Digital Advertising
- Steve C.: Well... this is an interesting concept. I'd be int...
- Norman Sawyer: What a wonderful and unfortunate reality we live i...
- Kainer: Nice marketing strategy. Not THAT awesome but ok. ...
- rodge: So contrived...
- Alberto: Don't you just need to switch off wifi on your mob...
- Audi: The Start-Stop Battery App
- Heineken: The Negotiation Stunt
- Coca-Cola: Small World Happiness Machines
- Live Twitter Tennis: Tweet and Shoot
- Roadtrip Forever: Facebook Connect Experience
- Diet Coke ‘Slender Vender’ Vending Machine
- Antarctica Beer: Turning Beer into Train Tickets
- PUMA: The Dance Dictionary
- Nissan: The Self Healing Paint iAd
- OK GO Presents ‘Say The Same Thing’ App
Tuesday, August 30, 2011
6 Comments