Tag Archive | "Social Campaigns"

Tourism Australia: The Giga Pixel Selfie

Thursday, September 10, 2015


Tourism Australia has launched a pretty cool campaign that takes Giga-Pixel Selfies for Tourists who stand on specially marked areas at famous destinations across Australia. Once you’ve gone to the website, you can trigger the ultra high resolution photos made of hundreds of photos that are automatically composed as as single image and sent straight [...]

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Volkswagen: Create A Film With Your Voice

Sunday, July 19, 2015


New Volkswagen Golf R, New way to launch a car, New way to use your voice. Introducing “Unleash Your Golf Rrr” a website that builds you a beautiful Golf R film, powered by your very own voice… Remember when you were a kid, and you’d make car driving sounds? Well, bring back those skills and [...]

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KFC: Little Money Big Fun Instagram Campaign

Monday, May 18, 2015


Love this fun campaign from KFC in Romania, where they’ve parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges Romanians to pick famous rich kids Instagram photos, and upload your own side-by-side version. It made headlines and boosted sales by 21%. Very cool work by MRM//McCann Romania.

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Biskrem: An Interactive Instagram Adventure

Thursday, April 2, 2015


Instagram campaigns have been big over the last year, with tagging the most prominent feature, but this is an interesting play from Biskrem, a biscuit brand in Turkey that have been creating ‘Instagram Adventures’ for their fans. A game that plays out through content clues, images, videos and codes to unlock a path to the [...]

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Mercedes-Benz: The Instagram Car Builder

Wednesday, October 29, 2014


So when you’re looking to get potential customers into a virtual car builder, you probably don’t think of instragram. But maybe you should (I can already see the car brands lining up to do this)… Meet Mercedes-Benz’s GLA Car Builder in Instagram. It’s kind of similar to how the IKEA Kitchen Instagram campaign worked, but [...]

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Heineken: ‘ShareTheSofa’ Case Study Video

Tuesday, October 21, 2014


Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]

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Nescafè: 1000 Red Mugs Social Installation

Monday, October 6, 2014


Here is a nice social installation from Nescafè, featuring the famous ‘Red Mug’ that fans rave about globally. With 1000 of the famous mugs locked up along walkways, bridges and parks, fans were challenged to connect and un-lock the special pad-locks to score a mug and a free cop of coffee. Created by the guys [...]

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IKEA: The Time Travel Experiments

Tuesday, August 26, 2014


So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store… The link of course, is that no matter what, you’ll always find your future bedroom [...]

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Heineken ‘Routine Interruptions’ Experiment

Monday, July 28, 2014


Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment. The hype reel above [...]

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Toyota: Try My Hybrid

Sunday, February 9, 2014


The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Facebook) test drive their Hybrid. We are told that Toyota Hybrid owners are Norway’s most satisfied car owners. [...]

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