Social Campaigns

Volkswagen Smileage: Socialising Road Trips App

Monday, March 11, 2013

Volkswagen Smileage is an app that is set to socalise your road trips! Powered by the guys from Google Labs in partnership with Deutsch LA, the App syncs with your drive, has the ability to connect in multiple people, combining their photos, milage, checkins, comments and the like, into a Smileage score, which also aggregates [...]

KLM: The Must See Social Map

Monday, February 18, 2013

8 Comments

Here’s the latest global social media campaign from KLM, and knowing the success of their past, this one has big things to live up to, and at first glance, it delivers in spades… A socially powered ‘Must See Map’ that aggregates everywhere your friends have been in a certain location, along with comments, tips and [...]

Halo 4: Box Art Reveal Campaign

Sunday, September 30, 2012

1 Comment

This goes close to being the weirdest case study video I’ve seen, regardless, it’s a good example of leveraging multiple communities to amplify hype around new product releases. This was probably always going to be easy, with the launch of Halo 4 set to be the biggest game release of the year, it wasn’t going [...]

Intel ‘Me The Musical’ Facebook Experience

Sunday, July 29, 2012

2 Comments

Here is the latest Intel social experience, this time as ‘Me The Musical’ where a simple Facebook Connect generates a pretty catchy animated musical video powered by the content on your timeline. Telling a story from the day you were born through to today, highlighting various global hits, technology feats like the start of the [...]

Missing Children: The Social Search Party

Saturday, June 30, 2012

3 Comments

Here’s a unique idea for the Missing Children Society of Canada, aiming to create the world’s most valuable social network, by allowing people in Canada to donate their Facebook and Twitter accounts to the cause, so that when a child is reported missing, it activates each of the donated account and uses them somewhat like [...]

UNIQLO: The Pinterest Dry Mesh Project

Wednesday, June 27, 2012

6 Comments

This was always going to happen. UNIQLO was going to hit Pinterest with something super cool, we just didn’t know when and how, but here it is. The UNIQLO “Dry Mesh Project” on Pinterest, designed as the first-ever branded mosaics to wake Pinterest users from their scrolling slumber. UNIQLO has hijacked some of the most [...]

Trident Gum: The Facebook Fun Audit

Wednesday, April 25, 2012

1 Comment

Tax time gets pretty tough and nobody wants to get audited, so Trident gum has just launched an audit process you might actually like, it’s called the “Facebook Fun Audit”. The Fun Audit is an interactive video experience that uses Facebook connect to analyse things like your photos, posts, check-ins, de-friends and pokes to see [...]

Mercedes-Benz: The Tweet Fleet

Sunday, March 4, 2012

9 Comments

Finding a car space at Christmas time is a daunting task just about anywhere in the world, so Mercedes-Benz created “The Tweet Fleet” to fix just that by tapping into the “Park Assist” feature. Mercedes-Benz Park Assist can automatically detect empty car spaces near you as you drive, so what if they could take that [...]

The Coca-Cola Zero Video Puzzle

Friday, February 17, 2012

4 Comments

Coca-Cola Zero have released a new TV Commercial… Who cares, you’re all digital people and this is a digital blog right?! Well, what if you turned that TV commercial into an interactive video puzzle online? Would you try to solve it? When you see this, I bet you would… The Coca-Cola Zero Video Puzzle challenges [...]

Fujitsu Profile Pitch: LinkedIn Team Challenge

Wednesday, February 15, 2012

6 Comments

It’s not often you see a LinkedIn campaign, so I’m always super eager to see what has been done with the LinkedIn API. On this occasion it’s a global campaign for Fujitsu, called Profile Pitch, where users connect with the campaign site (utilising the LinkedIn API)… The Profile Pitch puts you (and your resume) against [...]

Domino’s Think Oven: Innovation Sourcing

Friday, February 10, 2012

8 Comments

Domino’s have always claimed an innovation story, in fact a lot of their best selling products have come from store staff, not the head office chefs. Looking beyond just Domino’s, most businesses now attract innovative ideas via their social channels, free of charge from customers who love them, but while their social media policy mandates [...]

Heineken: The Valentines Day Serenade App

Thursday, February 2, 2012

4 Comments

Backing up from the last amazing brand film called “The Date”, Heineken have launched “The Serenade”. A cool Facebook app designed to help you ask people out on a date this Valentines Day, via a personalised “Serenade” video. It’s available in something like 20 languages, so just about anyone in the world can participate, a [...]

Olla Condoms: Unexpected Babies Social Play

Tuesday, November 29, 2011

4 Comments

This is a pretty interesting social play from Olla Condoms in Brazil, and while I probably wouldn’t recommend a campaign like it for any brand, I think the idea is kinda neat at the very core. Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names [...]

Twitflicks: Mini-Movies Based on Your Tweets

Monday, October 31, 2011

3 Comments

Crowd funding is pretty hot right now, but it doesn’t always work, even through the major social funding platforms. So, when Eddie Terstall (a famous Dutch film-maker) only managed to reach $2k of the $20k he teamed up with One Big Agency to try something just a little different… So they created Twitflicks. Mini-Movies that [...]

Prigat: Real Time Social Smile Stations Billboard

Tuesday, September 13, 2011

5 Comments

The guys over in Israel continue to do great work, this time it’s an innovative and slightly different/weird kind of digital billboard. Called “Smile Stations”, Facebook fans of Prigat, a leading juice company, had the opportunity to send real time messages to interactive digital billboards at various train stations in the hope of getting passers [...]

Tag Archive | "Social Campaigns"

Volkswagen Smileage: Socialising Road Trips App

KLM: The Must See Social Map

Halo 4: Box Art Reveal Campaign

Intel ‘Me The Musical’ Facebook Experience

Missing Children: The Social Search Party

UNIQLO: The Pinterest Dry Mesh Project

Trident Gum: The Facebook Fun Audit

Mercedes-Benz: The Tweet Fleet

The Coca-Cola Zero Video Puzzle

Fujitsu Profile Pitch: LinkedIn Team Challenge

Domino’s Think Oven: Innovation Sourcing

Heineken: The Valentines Day Serenade App

Olla Condoms: Unexpected Babies Social Play

Twitflicks: Mini-Movies Based on Your Tweets

Prigat: Real Time Social Smile Stations Billboard

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