Tag Archive | "Social Campaigns"

Volkswagen: Create A Film With Your Voice

Sunday, July 19, 2015

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New Volkswagen Golf R, New way to launch a car, New way to use your voice. Introducing “Unleash Your Golf Rrr” a website that builds you a beautiful Golf R film, powered by your very own voice… Remember when you were a kid, and you’d make car driving sounds? Well, bring back those skills and [...]

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KFC: Little Money Big Fun Instagram Campaign

Monday, May 18, 2015

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Love this fun campaign from KFC in Romania, where they’ve parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges Romanians to pick famous rich kids Instagram photos, and upload your own side-by-side version. It made headlines and boosted sales by 21%. Very cool work by MRM//McCann Romania.

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Biskrem: An Interactive Instagram Adventure

Thursday, April 2, 2015

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Instagram campaigns have been big over the last year, with tagging the most prominent feature, but this is an interesting play from Biskrem, a biscuit brand in Turkey that have been creating ‘Instagram Adventures’ for their fans. A game that plays out through content clues, images, videos and codes to unlock a path to the [...]

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Mercedes-Benz: The Instagram Car Builder

Wednesday, October 29, 2014

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So when you’re looking to get potential customers into a virtual car builder, you probably don’t think of instragram. But maybe you should (I can already see the car brands lining up to do this)… Meet Mercedes-Benz’s GLA Car Builder in Instagram. It’s kind of similar to how the IKEA Kitchen Instagram campaign worked, but [...]

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Heineken: ‘ShareTheSofa’ Case Study Video

Tuesday, October 21, 2014

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Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]

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Nescafè: 1000 Red Mugs Social Installation

Monday, October 6, 2014

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Here is a nice social installation from Nescafè, featuring the famous ‘Red Mug’ that fans rave about globally. With 1000 of the famous mugs locked up along walkways, bridges and parks, fans were challenged to connect and un-lock the special pad-locks to score a mug and a free cop of coffee. Created by the guys [...]

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IKEA: The Time Travel Experiments

Tuesday, August 26, 2014

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So IKEA has taken a new angle with their online content strategy, introducing ‘The IKEA Time Travel Experiments’ online video series where they bring in a hypnotist to take IKEA customers on a journey through time, right in their store… The link of course, is that no matter what, you’ll always find your future bedroom [...]

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Heineken ‘Routine Interruptions’ Experiment

Monday, July 28, 2014

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Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment. The hype reel above [...]

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Toyota: Try My Hybrid

Sunday, February 9, 2014

27 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Facebook) test drive their Hybrid. We are told that Toyota Hybrid owners are Norway’s most satisfied car owners. [...]

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Ajax Social Wipes: A Tool To Clean Up Your Feed

Tuesday, January 14, 2014

36 Comments

If you’ve ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter, then Colgate’s social tool for their new “Ajax Spray N’ Wipes” product, called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, [...]

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