Remember how great it felt the first time you got a social response from a brand you love or business you deal with? All the good will generated by their speedy response? Well, KLM decided to run an experiment with it’s social community, for people who check in via foursquare for flights or tweet about waiting to board [...]
Continue reading...Sunday, December 19, 2010
Remember Leo Burnett’s “David On Demand” social experiment at Cannes this year? Well, here is the case study video that captures exactly what happened with David On Demand at the 2010 Cannes Lions Advertising Festival. For those who didn’t see it, “David On Demand” was created as a social experiment to promote Leo Burnett’s Wildfire conference at [...]
Continue reading...Wednesday, August 11, 2010
Well here it is. The Old Spice Social Campaign Case Study from WK. To save the judges some time this year, I’d suggest sending the pencils, lions, grand pix’ and the like straight to the WK head office in an overnight express bag, no need for a tracking code, everyone know’s who those awards will belong [...]
Continue reading...
Wednesday, January 5, 2011
7 Comments