Tag Archive | "Soap Creative"

SlideShare: 2015 Digital Trends & Predictions

Wednesday, January 14, 2015


Every year, the crew at Soap throw digital trends around and mix them with a light-hearted look at what they think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between. And in 2014, they predicted about half correctly! It covers the rise of the social media super-agent, peak #hashtag usage, [...]

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Vivid Light Festival: Cars That Feel Installation

Sunday, June 8, 2014


Here’s a pretty cool piece at the Vivid Sydney, Festival of Light, Music and Ideas, where over a million Australians flock to Sydney Harbour to check out the interactive art on show. Last year, VML Sydney created this cool piece called ‘We See Saw’ for the same festival, an investment in creative technology that agencies [...]

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Soap: 2013 Top Digital Trends & Predictions

Sunday, January 13, 2013


January. A time for everyone to either re-cap the previous year or think about the one that’s just started… And with that comes a host of new trends, predictions and highlights of what the year ahead might just look like… This time it’s Soap looking at the top 10 digital trends and predictions for digital [...]

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SlideShare: The 36 Faces of Facebook Fans

Monday, November 19, 2012

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You experience them every day, but you just probably haven’t thought to categorise them like this, well, our friends at Soap have and here they are for your enjoyment! Introducing the 36 Faces of Facebook Fans, and in-depth study into the 1 Billion Facebook Fans and their social actions which have lead them to be [...]

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LYNX Anarchy: The World’s First Invisible Ad

Thursday, May 10, 2012


Lynx produce some seriously innovative digital work the world over (AXE in other countries) and probably none more so than this campaign that’s just launched in Australia, with the world’s first invisible ad installation using special LCD screens that can only been seen with polarised lenses. People passing by a street in Sydney were handed [...]

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Streets Ice Cream: 360 Degree Happiness Booth

Tuesday, March 27, 2012


Summer attracts all sorts of promotional installations and events, but I can’t say I’ve ever seen one that rolled out a matrix-style 360 degree photo booth before! Well, Unilever’s “Streets Ice Cream” has done just that, with their “Share Happy Booth” that has been travelling across Australia as a sampling installation meets photo booth, allowing [...]

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Apps: The Future of Agency Revenue Models?

Sunday, February 19, 2012


One of the biggest challenges that agencies face is making “more” money… At the end of the day, most agencies sell head hours, head hours of awesomely talented people, and almost all of the world’s biggest and best agencies/networks are built purely around hours, and to me, that’s got to change, because it will not [...]

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Lynx: Sexy Rugby Rules For World Cup

Thursday, September 22, 2011


Most of you would have heard about the “World Cup” on in New Zealand right now, but I suspect a large percentage of you, particularly people from the US, might not know all the rules of Rugby… So, in a style made famous recently, here is the “Sexy Rugby Rules” presented by Lynx. I thought [...]

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Lipton Ice Green Tea: Positive Projects Sydney

Wednesday, March 9, 2011


Here is something pretty cool, different, green and local from Lipton, who have just launched their first “positive projects” urban arts initiative here in Sydney. While at first this might just look like a huge mural, it becomes a living, breathing “green” work of art on the streets of Sydney. It’s the first in a serious of new “green” [...]

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Dick Smith: Turbo Boost Touchdown

Wednesday, April 21, 2010


Dicksmith with Intel have launched a promotion called Turbo Boost Touchdown where you’ll have a chance to win a trip in a Mig Fighter Jet to the edge of space. The fun part is they are broadcasting the launch of model rockets every day with users logging on to plot GPS coordinates of where they think the [...]

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