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><channel><title>Digital Buzz Blog&#187; Skittles</title> <atom:link href="http://www.digitalbuzzblog.com/tag/skittles/feed/" rel="self" type="application/rss+xml" /><link>http://www.digitalbuzzblog.com</link> <description>Digital Campaigns, Online Marketing, Social &#38; More.</description> <lastBuildDate>Fri, 10 Feb 2012 12:55:30 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>Skittles &#8220;Touch&#8221; YouTube Ads</title><link>http://www.digitalbuzzblog.com/skittles-touch-youtube-ads/</link> <comments>http://www.digitalbuzzblog.com/skittles-touch-youtube-ads/#comments</comments> <pubDate>Sat, 02 Apr 2011 13:03:16 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Advertising]]></category> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Online Video Ads]]></category> <category><![CDATA[Online Video Content]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Viral Marketing]]></category> <category><![CDATA[Viral Videos & Viral Ads]]></category> <category><![CDATA[YouTube Campaigns]]></category> <category><![CDATA[DDB]]></category> <category><![CDATA[DDB Canada]]></category> <category><![CDATA[DDB Toronto]]></category> <category><![CDATA[Skittles]]></category> <category><![CDATA[Skittles Campaigns]]></category> <category><![CDATA[Skittles Touch The Rainbow]]></category> <category><![CDATA[Skittles Touch The Rainbow Ads]]></category> <category><![CDATA[Skittles Touch The Rainbow YouTube Ads]]></category> <category><![CDATA[Skittles Viral Campaigns]]></category> <category><![CDATA[Skittles YouTube Campaigns]]></category> <category><![CDATA[Touch The Rainbow]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=6326</guid> <description><![CDATA[Here is a new series of seemingly interactive YouTube Skittles ads, or at least you&#8217;ll be thinking that for the very first one! The new campaign of &#8220;Touch The Rainbow&#8221; ads has been released with the above Skittles Touch Cat ad already chalking up over 1.5 million views (the only one posted to their 15 [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/skittles-the-facebook-gifting-tree/' rel='bookmark' title='Skittles: The Facebook Gifting Tree'>Skittles: The Facebook Gifting Tree</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-converts-home-page-to-twitter-search/' rel='bookmark' title='Skittles Converts Home Page To Twitter Search!'>Skittles Converts Home Page To Twitter Search!</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-mob-dazzle-the-rainbow/' rel='bookmark' title='The Skittles MOB vs David Phoenix'>The Skittles MOB vs David Phoenix</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/skittles-touch-youtube-ads/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>The Skittles MOB vs David Phoenix</title><link>http://www.digitalbuzzblog.com/skittles-mob-dazzle-the-rainbow/</link> <comments>http://www.digitalbuzzblog.com/skittles-mob-dazzle-the-rainbow/#comments</comments> <pubDate>Tue, 19 Oct 2010 13:13:02 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Branded Content]]></category> <category><![CDATA[Branded Entertainment]]></category> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Experiential Marketing]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Community Engagement]]></category> <category><![CDATA[David Phoenix vs Skittles Mob]]></category> <category><![CDATA[Facebook Apps]]></category> <category><![CDATA[Facebook Campaigns]]></category> <category><![CDATA[Skittles]]></category> <category><![CDATA[Skittles Mob]]></category> <category><![CDATA[Skittles Mob vs David Phoenix]]></category> <category><![CDATA[Social Apps]]></category> <category><![CDATA[Social Campaigns]]></category> <category><![CDATA[Social Media Campaigns]]></category> <category><![CDATA[The Skittles Mob]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=5044</guid> <description><![CDATA[The skittles mob is back (I&#8217;ve been waiting!) and this time it was with a live Facebook event called &#8220;Dazzle The Rainbow&#8221; where the entire skittles mob has been challenged by a character called David Phoenix, a fully grown man, who believes he can beat the interwebs and the 1.3 million skittles fans at what they love [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/skittles-converts-home-page-to-twitter-search/' rel='bookmark' title='Skittles Converts Home Page To Twitter Search!'>Skittles Converts Home Page To Twitter Search!</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-the-facebook-gifting-tree/' rel='bookmark' title='Skittles: The Facebook Gifting Tree'>Skittles: The Facebook Gifting Tree</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-facebook-mob-of-love/' rel='bookmark' title='Skittles: Facebook Mob Of Love!'>Skittles: Facebook Mob Of Love!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/skittles-mob-dazzle-the-rainbow/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Skittles MOB #003 &#8211; Scholarship the Rainbow</title><link>http://www.digitalbuzzblog.com/skittles-mob-003-scholarship-the-rainbow/</link> <comments>http://www.digitalbuzzblog.com/skittles-mob-003-scholarship-the-rainbow/#comments</comments> <pubDate>Tue, 06 Jul 2010 11:11:36 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[Community Engagement]]></category> <category><![CDATA[Community Management]]></category> <category><![CDATA[Community Managers]]></category> <category><![CDATA[EVB]]></category> <category><![CDATA[Skittles]]></category> <category><![CDATA[Skittles MOB #003]]></category> <category><![CDATA[Skittles MOB The Rainbow]]></category> <category><![CDATA[Skittles Social Campaigns]]></category> <category><![CDATA[Social Campaigns]]></category> <category><![CDATA[Social Community Management]]></category> <category><![CDATA[Social Managers]]></category> <category><![CDATA[Social Media Management]]></category> <category><![CDATA[Social Strategy]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4417</guid> <description><![CDATA[I think I&#8217;ve mentioned before that Skittles have one of the most powerful and engaged social communities online, and I look forward to each and every one of the Skittles MOB The Rainbow initiatives. For MOB #003 Skittles decided it would be cool to send someone to bowling management college if the skittles MOB thought it was [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/skittles-converts-home-page-to-twitter-search/' rel='bookmark' title='Skittles Converts Home Page To Twitter Search!'>Skittles Converts Home Page To Twitter Search!</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-the-facebook-gifting-tree/' rel='bookmark' title='Skittles: The Facebook Gifting Tree'>Skittles: The Facebook Gifting Tree</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-facebook-mob-of-love/' rel='bookmark' title='Skittles: Facebook Mob Of Love!'>Skittles: Facebook Mob Of Love!</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/skittles-mob-003-scholarship-the-rainbow/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Skittles: The Facebook Gifting Tree</title><link>http://www.digitalbuzzblog.com/skittles-the-facebook-gifting-tree/</link> <comments>http://www.digitalbuzzblog.com/skittles-the-facebook-gifting-tree/#comments</comments> <pubDate>Sun, 06 Jun 2010 13:32:26 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Social Networks]]></category> <category><![CDATA[EVB]]></category> <category><![CDATA[Evolution Bureau]]></category> <category><![CDATA[Skittles]]></category> <category><![CDATA[Skittles Digital Campaign]]></category> <category><![CDATA[Skittles Facebook]]></category> <category><![CDATA[Skittles Facebook Campaign]]></category> <category><![CDATA[Skittles Gifting Tree]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=4185</guid> <description><![CDATA[Part two of the Skittles &#8220;Mob The Rainbow&#8221; social platform was a poll on their Facebook page, with three choices, the winner, again, would be brought to life in the real word just as they did with the Valentines day Mob of Love for the very first part of the campaign. This time the Skittles [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/skittles-facebook-mob-of-love/' rel='bookmark' title='Skittles: Facebook Mob Of Love!'>Skittles: Facebook Mob Of Love!</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-converts-home-page-to-twitter-search/' rel='bookmark' title='Skittles Converts Home Page To Twitter Search!'>Skittles Converts Home Page To Twitter Search!</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-touch-youtube-ads/' rel='bookmark' title='Skittles &#8220;Touch&#8221; YouTube Ads'>Skittles &#8220;Touch&#8221; YouTube Ads</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/skittles-the-facebook-gifting-tree/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Skittles: Facebook Mob Of Love!</title><link>http://www.digitalbuzzblog.com/skittles-facebook-mob-of-love/</link> <comments>http://www.digitalbuzzblog.com/skittles-facebook-mob-of-love/#comments</comments> <pubDate>Tue, 16 Mar 2010 11:37:52 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Digital Makeover]]></category> <category><![CDATA[EVB]]></category> <category><![CDATA[Mob The Rainbow]]></category> <category><![CDATA[Skittles]]></category> <category><![CDATA[Skittles Cupid]]></category> <category><![CDATA[Skittles Facebook]]></category> <category><![CDATA[Skittles Mob Of Love]]></category> <category><![CDATA[Skittles Valentines Day Campaign]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=3481</guid> <description><![CDATA[Ahhh Skittles! This is what agency EVB (a team skittles member) created as part of the skittles valentines day campaign, utilisng their newly created &#8220;Mob The Rainbow&#8221; facebook fan page of over 4 million people (Coca-Cola has 5 million) to mob an unsuspecting meter maid with love! This is a great way to integrate and [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/skittles-the-facebook-gifting-tree/' rel='bookmark' title='Skittles: The Facebook Gifting Tree'>Skittles: The Facebook Gifting Tree</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-mob-003-scholarship-the-rainbow/' rel='bookmark' title='Skittles MOB #003 &#8211; Scholarship the Rainbow'>Skittles MOB #003 &#8211; Scholarship the Rainbow</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-touch-youtube-ads/' rel='bookmark' title='Skittles &#8220;Touch&#8221; YouTube Ads'>Skittles &#8220;Touch&#8221; YouTube Ads</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/skittles-facebook-mob-of-love/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Skittles Converts Home Page To Twitter Search!</title><link>http://www.digitalbuzzblog.com/skittles-converts-home-page-to-twitter-search/</link> <comments>http://www.digitalbuzzblog.com/skittles-converts-home-page-to-twitter-search/#comments</comments> <pubDate>Tue, 03 Mar 2009 11:31:25 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Digital Campaigns]]></category> <category><![CDATA[Guerrilla Marketing]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[North America]]></category> <category><![CDATA[Skittles]]></category> <category><![CDATA[Skittles Twitter Page]]></category> <category><![CDATA[Social Media Campaigns]]></category> <category><![CDATA[Twitter Search]]></category> <category><![CDATA[US]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=659</guid> <description><![CDATA[If you haven&#8217;t yet seen it, check out the new Skittles home page that has been converted to a twitter search, targeted to the word #skittles from any twitter post! The guys over at TechCrunch tested it out in a pretty funny way, and sure enough it worked a treat. It&#8217;s a fantastically brilliant idea, but [...]Related Digital Buzz Posts:<ol><li><a
href='http://www.digitalbuzzblog.com/should-twitter-be-considered-as-a-search-engine/' rel='bookmark' title='Twitter considered as a search engine?'>Twitter considered as a search engine?</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-the-facebook-gifting-tree/' rel='bookmark' title='Skittles: The Facebook Gifting Tree'>Skittles: The Facebook Gifting Tree</a></li><li><a
href='http://www.digitalbuzzblog.com/skittles-mob-dazzle-the-rainbow/' rel='bookmark' title='The Skittles MOB vs David Phoenix'>The Skittles MOB vs David Phoenix</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/skittles-converts-home-page-to-twitter-search/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> </channel> </rss>
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