Tag Archive | "Sid Lee"

adidas: Ready to Run Experiential Campaign

Monday, June 18, 2012


I love this experiential piece from adidas France. With the insight that the younger audience hated running they needed a new way to create hype for the re launch of the Climacools – pure running shoes. adidas wanted to give teens a reason to run so they launched this experiential campaign “Ready to run.” The [...]

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