Tag Archive | "SAS"

Scandinavian Airlines: QR Code Video Offers

Monday, January 16, 2012


Just about every other week I get asked about QR codes, you probably do too… Most people will ummm and arrr about their uptake and effectiveness, but it’s only because they don’t think about the post-scan experience properly, and typically fail to get creative enough to get results. Well, not Scandinavian Airlines, who recently launched [...]

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SAS “Up for Grabs” Facebook Campaign

Thursday, April 14, 2011


This is cool, but the first thing you are going to say is… This is illegal, it’s against the Facebook promotional terms & conditions, the campaign should be shut down… Well it was, and what’s great is that CP+B Europe and SAS Airlines were happy to admit it because the campaign was successful for them! [...]

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