So we’ve seen all sorts of 3D projection mapping events, installations and exhibitions using buildings, cars, walls and even more dynamic guerrilla versions that come out of a car… But I don’t remember seeing anything quite like this, where a real persons face becomes the canvas for the projections, face mapping I believe they’ve called [...]
Continue reading...Saturday, December 3, 2011
Here is something pretty cool for the weekend. Google has teamed up with Telstra in Melbourne, Australia, and partners HTC, LG, Motorola, Samsung, and Sony Ericsson to create Androidland, the world’s first dedicated Android store. Technically, it’s a store within a store, but it’s a huge retail experience, complete with massive multi-screen Google Earth installation [...]
Continue reading...Saturday, November 26, 2011
It’s Saturday, so I thought I’d post up something a little fun for the weekend, the NextBigThing ad. It’s the Samsung Galaxy S II taking it to stereotypical Apple fans, playing on all the disappointments of the iPhone 4s launch. What I really love about this, is that Samsung has been brave enough to have [...]
Continue reading...Monday, February 7, 2011
If you’ve been following the Samsung Space Planes project you’ll be glad to know it’s well underway now, with the balloon making it to over 36,000 meters (right on the edge of space) with a successful deployment of over 200 paper planes laden with 8GB memory cards, each holding all sorts of great social content send in from [...]
Continue reading...Monday, November 1, 2010
Not sure if you guys got to see this Samsung Galaxy S campaign from a few months back in Holland? If not, here is the case study video! Muse Amsterdam & Starcom created a campaign called SuperSwypers, a crack team of roving personal reporters who saved the day for hundreds of people as summer took [...]
Continue reading...Saturday, September 11, 2010
Yes, Flash Mobs were once cool, a long long time ago… This new campaign from Samsung is almost a hybrid between a TV Ad, Attempted Viral and Weird Flash Mob that all seem to come together to offer something a little interesting but completely weird! It starts pretty natural, with a little girl dancing on a rug at day care, [...]
Continue reading...Monday, June 14, 2010
A week or so ago I posted the Samsung 3D Projection Mapping installation from Amsterdam, probably the best projection mapping experience seen to date and to take the the campaign further, Muse, the agency behind the projection mapping, has now created a very cool YouTube experience by re-creating the Amsterdam installation with a YouTube page [...]
Continue reading...Sunday, June 6, 2010
Fethi posted when this campaign first launched in Feb, and I’m surprised we haven’t seen more “live” campaigns this year, in late 2009 I thought we were seeing the beginning of a trend around live streaming campaigns where users could interact and directly affect the outcome of something physical from the real world, it was all the buzz, but [...]
Continue reading...Tuesday, February 16, 2010
Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the phone [...]
Continue reading...Tuesday, September 22, 2009
Samsung (with the help of their global advertising partner Leo Burnett) recently launched a new digital camera range with a difference. The ST550 & ST500 are revolutionary dual screen digital cameras which have a forward facing LCD touch screen panel for taking self portraits (should be big hit with the shameless self promotion types on [...]
Continue reading...Monday, January 12, 2009
The Samsung Series 8 Campaign “design that performs” website is clean, sleek & progressively high-end with it’s classy delivery of content through a (slightly) unique style of navigation allowing you to match angles of the TV together to reveal video experiences of the new Samsung Series 8 LCD TV. Although not an amazing website, it’s a classy one [...]
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Wednesday, March 28, 2012
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