Tag Archive | "samsung b2100"

Samsung Shakedown Campaign Case Study

Sunday, June 6, 2010

3 Comments

Fethi posted when this campaign first launched in Feb, and I’m surprised we haven’t seen more “live” campaigns this year, in late 2009 I thought we were seeing the beginning of a trend around live streaming campaigns where users could interact and directly affect the outcome of something physical from the real world, it was all the buzz, but [...]

Continue reading...

Samsung: Shakedown

Tuesday, February 16, 2010

5 Comments

Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the phone [...]

Continue reading...