Tag Archive | "Saatchi"

Cannes Lions: New Directors’ Showcase 2012

Monday, June 25, 2012

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If there is one session guaranteed to be full at Cannes Lions each year, it’s the Saatchi & Saatchi New Directors’ Showcase, and for 2012, it was no different, even the overflow rooms were full with anticipation for the reveal of the Saatchi & Saatchi New Directors’ Showcase 2012. This year we saw 18 new [...]

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Toyota: The iQ Mouse Project

Saturday, May 29, 2010

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You may have already seen this, it’s the new iQ Mouse Project from Toyota and Saatchi & Saatchi NZ. A different kind of campaign for a different kind of car, where they turned the new iQ into a mouse by tracking its position and converting that to the standard X-Y coordinates of a computer screen. That position [...]

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Cadbury Goo The Egg – Bus Shelter Game

Tuesday, February 10, 2009

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Check this out, a very cool new campaign from Cadbury (created by Saatchi & Saatchi) where they are turning London bus shelters into touchscreen interactive gaming platforms while people are waiting for next bus! Brilliant concept, and correct me if i’m wrong, but I’ve not seen anything this good in a bus shelter before? I’ve seen things [...]

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