Toyota UK has launched a Facebook app challenging fans to leave a 40 character rant about something that’s been bugging them lately, with the best entires to be turned into music videos recorded by animated rapper Gadget and his sidekick puppet Slick, during a 72 hour social event. Toyota UK has 11,000 fans on Facebook, [...]
Continue reading...Sunday, September 4, 2011
Here is a great piece of digital/social/real world convergence for laundry brand Ariel. It’s a seriously low engagement category, so in an attempt to give people a reason to engage away from the washing machine, Saatchi & Saatchi Stockholm teamed up with B-Reel and Atomgruppen, to create a socially controlled stain squirting robot installation. Setup [...]
Continue reading...Saturday, June 19, 2010
If you’ve not yet seen this, it’s a pretty cool little world cup app created by Saatchi & Saatchi NY that is currently aggregating all live world cup tweets using the #WC2010 hashtag, they are then pulled back onto the jersey of the related country that the tweets are about or are from so you [...]
Continue reading...Saturday, May 29, 2010
You may have already seen this, it’s the new iQ Mouse Project from Toyota and Saatchi & Saatchi NZ. A different kind of campaign for a different kind of car, where they turned the new iQ into a mouse by tracking its position and converting that to the standard X-Y coordinates of a computer screen. That position [...]
Continue reading...Tuesday, March 23, 2010
Toyota Europe, with Saatchi & Saatchi Germany have launched a new campaign that provides users with a unique Augmented Reality experience through the ability to create their own AR environment by printing various markers from a range of available objects on the website. Users can integrate as many markers as desired to create the ultimate [...]
Continue reading...Saturday, December 19, 2009
This is the carbon neutral Christmas Card from Saatchi & Saatchi World Wide who are offering a service to help lower the impact of paper, printing and transportation in the Christmas peak! It also works towards their True Blue sustainability goal. The Christmas Kiss card lets you select a person from around the world to [...]
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Sunday, January 8, 2012
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