Tag Archive | "Real Time Campaigns"

The NRL’s Real-Time “Instabilia” Campaign

Sunday, June 4, 2017

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The NRL’s Instabilia campaign was a real-time in-game activation creating one-of-a-kind State of Origin memorabilia items instantly as those special moments happen on the field, packaged as promotional ads on Facebook, Twitter and Instagram and then immediately placed on eBay for auction for the games biggest fans. Designed to turn traditional memorabilia (you know, the [...]

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Topshop: Real Time Catwalk Customisation

Friday, September 14, 2012

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If you’re a bit of a fashionista, you might like this piece from Topshop, who have created a live-streaming customisable catwalk experience for the Topshop Unique SS13 fashion show. It takes a live-stream of the show, and syncs it to the website that delivers a real-time customisable catwalk experience where users can instantly buy the [...]

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Parking Douche App: Real-Time Social Shaming

Friday, May 18, 2012

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Rumour has it that in Russia, people might just be worse at parking cars than the French (remember this campaign?!). So online Russian newspaper “The Village” have had enough and launched an app designed to help every day people shame douche bag drivers by taking a photo of the car, where image recognition reads the [...]

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Mentos: The Negative Tweet Eliminator App

Sunday, October 30, 2011

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Meet Dragee, the new Mentos positive zen master, who’s out to remove negativity from the world with the power of Mentos. On their Facebook page, Mentos have created a tab dedicated to Dragee, featuring a series of positivity videos along with a number of customisable/personalised life guidance videos… plus this, the new The Negative Tweet [...]

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