Tag Archive | "Reactive GIFs"

Netflix – Real-Time Reactive GIF Campaign

Friday, October 31, 2014

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Netflix has kept entertainment at it’s heart in this latest outdoor ad campaign, creating the world’s first ever real-time outdoor billboard campaign using only GIFs. With the recent comeback of GIFs Netflix spotted a new and interesting way to make outdoor billboards more reactive and interesting in this campaign from Ogilvy Paris. For the streaming [...]

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