Tag Archive | "Publicis-E-dologic"

Coca-Cola: The Facebook Places Recycling King

Monday, June 20, 2011


Here is a slightly different, yet innovative green initiative from Coca-Cola in Israel, who were aiming to promote increased recycling of their bottles across the entire country. In no small feat, they added over 10,000 new “recycling bins” to the Facebook Places index, and with that, created The Recycling King Challenge, where Coca-Cola fans were [...]

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