Tag Archive | "Projection Mapping"

Microsoft: illumiRoom Xbox Projection Gaming

Wednesday, January 16, 2013

1 Comment

This piece from Microsoft Research is gaining some momentum this week, called the ‘illumiRoom’, it uses a Kinect for Windows camera along with a projector to blur the lines between on-screen content and the environment the TV sits in, converging the virtual and physical worlds for an enhanced gaming experience…. No extra rendering or special [...]

Continue reading...

Hyundai i30: A New Type of Virtual Test Drive

Tuesday, November 27, 2012

0 Comments

We’ve all seen a tonne of different ‘Virtual Test Drive’ campaigns from around the world, but I can’t remember ever seeing one like this… For the launch of the new Hyundai i30 in South Afarica, iLogic Agency have created this Virtual Test Drive Game with the aim of injecting ‘fun’ into what is normally a [...]

Continue reading...

Nissan Altima: Water Projection Mapping Event

Saturday, October 13, 2012

4 Comments

Nissan Canada have launched a multi-city water projection mapping event campaign to celebrate the new 2013 Nissan Altima, strategically timed with the Canada Day holiday. The 3D projecting mapping installation was experienced on a 120ft water wall pumped with 3300 litres of water per minute into the air to create the perfect screen for the [...]

Continue reading...

Gillette Light It Up: Water Projection Mapping

Monday, August 6, 2012

9 Comments

We haven’t posted a projection mapping event for a little while, so this timely piece from Gillette is perfect, combining a series of various projections onto buildings, walls and ultimately on water, to wish TEAM USA luck at the Olympics, just as the world finished watching the Opening Ceremony. A spectacle of light and water [...]

Continue reading...

adidas: Light You Up Projection

Tuesday, June 19, 2012

1 Comment

Here’s a great example of what happens when projection mapping meets social media. Yesterday we saw a nice piece of experiential marketing from adidas with their ‘Ready to Run‘ campaign, now here is a nice piece of projection from adidas that let’s the user see their name in lights! This ‘Light You Up’ Projection from [...]

Continue reading...

Samsung: 3D Projection “Face” Mapping

Wednesday, March 28, 2012

2 Comments

So we’ve seen all sorts of 3D projection mapping events, installations and exhibitions using buildings, cars, walls and even more dynamic guerrilla versions that come out of a car… But I don’t remember seeing anything quite like this, where a real persons face becomes the canvas for the projections, face mapping I believe they’ve called [...]

Continue reading...

PlayStation: Real Time Projection Mapping Ads

Tuesday, January 17, 2012

2 Comments

So I’ve probably seen just about every projection mapping event, installation or experiment known to man. But, I completely missed this one late last year, and… it just happens to be one of the best creative executions around. It’s a little different too, not only were these projections created for use as ads, but they [...]

Continue reading...

Chevy Sonic: 3D Projection Mapping Claw Game

Saturday, December 24, 2011

2 Comments

There’s projection mapping and there’s projection mapping… Then there’s this… Possibly the best interactive 3D projection mapping event I’ve seen to date. Sure, the visual experience isn’t as amazing as some of the others you’d have seen posted here, but I’m not just comparing that, I’m referencing the entire experience, and particularly the audience interactivity. [...]

Continue reading...

Lamborghini Projection Mapping Event

Tuesday, December 13, 2011

4 Comments

I haven’t featured a projection mapping installation in a little while now, so here is a visual treat for you, especially with the entire audio-visual event projected onto the Lamborghini Reventon, the most expensive car in the Lamborghini range, and it’s beautifully shot. The installation was created by The Media Merchants in Canada. Thanks Franko!

Continue reading...

Prisma 1666: Interactive Light Installation

Wednesday, November 16, 2011

0 Comments

Remember the famous light refraction experiment in 1666 by Sir Isaac Newton? Ok, I don’t either… but it’s widely considered as a landmark discovery in the study of optics and color theory, which I’m sure we are all pretty thankful for! The Prisma 1666 experiment is an interactive light installation made of 15 triangular crystal [...]

Continue reading...