Tag Archive | "Projection Mapping"

Sublimotion: The Multi-Sensory Restaurant

Tuesday, April 29, 2014

17 Comments

Ok Tech-Foodies, it’s time to jump on a plane to the Hard Rock Hotel in Ibiza from May 2014, where you’ll be able to encounter the ultimate luxury dining experience, the most expensive meal in the world at $2,000 per person, which is all part of a sensory theatre by one of the world’s best [...]

Continue reading...

UNICEF: Child Refugee Street Projections

Tuesday, October 15, 2013

33 Comments

Here’s a cool piece of work from Stockholm, where UNICEF have been running a nightly campaign featuring projection mapping silhouettes of the thousands of Child Refugees across the city. Last year, over 3500 children came alone to Sweden, technically as refugees, but with no place to go, they are homeless, and need help. The campaign [...]

Continue reading...

Nike House of Deadly: Stadium Installation

Wednesday, October 9, 2013

32 Comments

The new Nike Hypervenom is a seriously high tech creature, and so to launch it in Asia, it needed something just as advanced to bring the product to life. Enter the ‘House of Deadly’ from Nike, a mini-stadium with projection mapped walls and tracking spotlights that act as real-time virtual defenders that players have to [...]

Continue reading...

BOX: A Dynamic 3D Projection Mapping Video

Tuesday, October 1, 2013

48 Comments

This is one of the most techncial 3D projection mapping experiences I’ve ever seen, and I’m probably leading towards the best ever… BOX gets bonus points because the projection mapping is dynamic and tracks to moving objects! Box was featured on The Creators Project and explores the synthesis of real and digital space through projection-mapping [...]

Continue reading...

Lexus: First Life-Sized, Real-Time Video Game

Wednesday, September 11, 2013

13 Comments

This is a very cool use of projection mapping from Lexus, Italy. To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1 driver, Jarno Trulli. “Trace Your Road” saw Trulli take on a series of improvised racetracks, each one designed by one of ten [...]

Continue reading...

Tokyo City Symphony 1:1000 Scale Projection

Thursday, May 2, 2013

1 Comment

This is 3D projection mapping on a scale I’ve not seen before… 1:1000. The Tokyo City Symphony has been created as a 10 year celebration for Roppongi Hills, which is themed on ‘Love Tokyo’ and ultimately aims for people to push for a more attractive and exciting world-class city. The site allows you to interact [...]

Continue reading...

Volkswagen Golf 7: 3D Projection Mapping Event

Tuesday, April 2, 2013

5 Comments

Car manufacturers almost automatically launch a new model with a 3D Projection Mapping Event these days, and this one from Volkswagen is pretty good, launching the all-new 2015 Golf 7 at the New York International Auto Show. (Nice find Dmitri) It starts our with sketches, gets a little 8-bit action, moves into high-tech mode and [...]

Continue reading...

Microsoft: illumiRoom Xbox Projection Gaming

Wednesday, January 16, 2013

1 Comment

This piece from Microsoft Research is gaining some momentum this week, called the ‘illumiRoom’, it uses a Kinect for Windows camera along with a projector to blur the lines between on-screen content and the environment the TV sits in, converging the virtual and physical worlds for an enhanced gaming experience…. No extra rendering or special [...]

Continue reading...

Hyundai i30: A New Type of Virtual Test Drive

Tuesday, November 27, 2012

0 Comments

We’ve all seen a tonne of different ‘Virtual Test Drive’ campaigns from around the world, but I can’t remember ever seeing one like this… For the launch of the new Hyundai i30 in South Afarica, iLogic Agency have created this Virtual Test Drive Game with the aim of injecting ‘fun’ into what is normally a [...]

Continue reading...

Nissan Altima: Water Projection Mapping Event

Saturday, October 13, 2012

4 Comments

Nissan Canada have launched a multi-city water projection mapping event campaign to celebrate the new 2013 Nissan Altima, strategically timed with the Canada Day holiday. The 3D projecting mapping installation was experienced on a 120ft water wall pumped with 3300 litres of water per minute into the air to create the perfect screen for the [...]

Continue reading...

Gillette Light It Up: Water Projection Mapping

Monday, August 6, 2012

9 Comments

We haven’t posted a projection mapping event for a little while, so this timely piece from Gillette is perfect, combining a series of various projections onto buildings, walls and ultimately on water, to wish TEAM USA luck at the Olympics, just as the world finished watching the Opening Ceremony. A spectacle of light and water [...]

Continue reading...

adidas: Light You Up Projection

Tuesday, June 19, 2012

1 Comment

Here’s a great example of what happens when projection mapping meets social media. Yesterday we saw a nice piece of experiential marketing from adidas with their ‘Ready to Run‘ campaign, now here is a nice piece of projection from adidas that let’s the user see their name in lights! This ‘Light You Up’ Projection from [...]

Continue reading...

Samsung: 3D Projection “Face” Mapping

Wednesday, March 28, 2012

2 Comments

So we’ve seen all sorts of 3D projection mapping events, installations and exhibitions using buildings, cars, walls and even more dynamic guerrilla versions that come out of a car… But I don’t remember seeing anything quite like this, where a real persons face becomes the canvas for the projections, face mapping I believe they’ve called [...]

Continue reading...

PlayStation: Real Time Projection Mapping Ads

Tuesday, January 17, 2012

2 Comments

So I’ve probably seen just about every projection mapping event, installation or experiment known to man. But, I completely missed this one late last year, and… it just happens to be one of the best creative executions around. It’s a little different too, not only were these projections created for use as ads, but they [...]

Continue reading...

Chevy Sonic: 3D Projection Mapping Claw Game

Saturday, December 24, 2011

2 Comments

There’s projection mapping and there’s projection mapping… Then there’s this… Possibly the best interactive 3D projection mapping event I’ve seen to date. Sure, the visual experience isn’t as amazing as some of the others you’d have seen posted here, but I’m not just comparing that, I’m referencing the entire experience, and particularly the audience interactivity. [...]

Continue reading...