Razorfish on the blurring between the worlds of social networks and Enterprise 2.0. Easy to read and very informative presentation. Would love to hear your thoughts on it?!
Continue reading...Wednesday, February 25, 2009
It?s a very useful presentation, a further insight into making creativity related today?s media landscape & opportunities around interactivity. But I believe that the future of advertising shouldn?t be about campaigns that are dependent on the strength of TV oriented creative. The strongest campaigns will be those that select the most appropriate medium in order to [...]
Continue reading...Monday, January 12, 2009
Presentation of The Economist explaining why in times of crisis, brands must invest in marketing rather than save money and cut back on advertising spend. It’s a great read and something you will want to share around, make sure you download the presentation. Check out the presentation here
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Friday, February 27, 2009
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