Tag Archive | "Polar Beer $100"

Polar Beer: The $100,000 Team Challenge

Monday, January 10, 2011

2 Comments

Here is very cool campaign for Polar Beer by the guys at AlmapBBDO in Brazil. Rio Grande do Sul is the birthplace of Polar Beer, it also just happens to have two of Brazil’s most competitive soccer teams; arch rivals “Internacional” and “Grêmio”, so what would a beer brand do? Alienate one fan base by [...]

Continue reading...