Tag Archive | "PlayStation"

PlayStation: Shoot My Truck Social Installation

Monday, February 20, 2012

2 Comments

The successful launch of a video game now relies on epic advertising campaign more so than ever, remember the ads for Modern Warfare 3 (20 odd millions views) and Black Opps? The social communities of these high-end games are pretty intense and ridiculously demanding, but get it right, and they’ll reward you with direct purchases [...]

Continue reading...

PlayStation: Real Time Projection Mapping Ads

Tuesday, January 17, 2012

2 Comments

So I’ve probably seen just about every projection mapping event, installation or experiment known to man. But, I completely missed this one late last year, and… it just happens to be one of the best creative executions around. It’s a little different too, not only were these projections created for use as ads, but they [...]

Continue reading...