Tag Archive | "Personalisation"

Your Heineken: Customise A 6-Pack

Sunday, May 30, 2010


I remember watching a great presentation from my previous CEO a few years back on how personalisation and customisation was to be the xfactor of future product marketing, that was on the back of some of the first NikeID stores, and while botique beer brands have been doing this for a few years, AKQA and [...]

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Penguin Books: Customised Online Stories For Kids

Wednesday, July 1, 2009


Penguin Books have launched a great new site that allows kids to play in an unlimited online space where they can create their own virtual stories, books and games for just $10. Once created they can send them to friends to watch, read or play and save them to their own virtual bookshelf. They are [...]

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