Tag Archive | "Pepsi"

Pepsi Max: 3D Projection Time Tunnel Portal

Saturday, December 6, 2014

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In the cold and gloomy tunnels of London Bridge, Pepsi Max gave unsuspecting commuters an augmented reality, stereo projection experience to reveal a giant portal to prehistoric dinosaurs and futuristic cyborgs as part of the latest installment from the Pepsi Max’s Unbelievable campaign. A thin gauze stretched across the entire tunnel for projections to activate [...]

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Pepsi: Interactive Football Vending Machine

Tuesday, May 20, 2014

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It’s world cup time, so get ready for some pretty cool interactive vending machines over the next month or two… This one, from Pepsi, is called the #FotbolNow skills challenge, and features a vending machine challenge that puts your best skills to the test in order to score a free Pepsi. The hype video is [...]

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Pepsi Max: Augmented Reality Bus Shelter Ad

Sunday, March 23, 2014

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Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]

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The Pepsi Like Machine

Sunday, June 2, 2013

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I’m a sucker for a vending machine, and here’s a new Pepsi Sampling Machine from Belgium that dispenses a sample everyone time you like their Facebook Page. Once you get to the front of the line, the vending machine drives you to a mobile site, where you can like the page, and then chose your [...]

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Social: The Pepsi Refresh Project

Monday, January 4, 2010

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Pepsi will take a massive gamble this year, they are pulling their multi-decade, multi-million dollar Superbowl opening ad position and trading it in for a $20 million social campaign at levels we are yet to experience. To me, this doesn’t seem like a massive risk with the way social campaigns have played out in the [...]

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BBDO Argentina Changes Pepsi to Pecsi

Wednesday, December 9, 2009

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This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for [...]

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Pepsico Zeigeist: Twitter Widget @ SXSW

Thursday, March 19, 2009

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At SXSW, Pepsico (the major sponsor) created “Zeigeist”, a twitter widget that aggregates tweets & keywords, transforming them into visual groups based on activity like eating, partying, travelling, drinking, connecting .etc then streaming their tweets via a very slick interface to so that the entire event is summarised for anyone that couldn’t attend! Very cool app, it was [...]

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Dear Mr President Website By Pepsi

Thursday, January 22, 2009

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Dear Mr President… Pepsi have launched a great site for the world to let the new President know anything they like! Created by R/GA users can create and upload a video of themselves telling the president what they think he should be refreshing! It then goes onto an ever expanding wall of Dear Mr President [...]

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