Tag Archive | "Pepsi"

Social: The Pepsi Refresh Project

Monday, January 4, 2010

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Pepsi will take a massive gamble this year, they are pulling their multi-decade, multi-million dollar Superbowl opening ad position and trading it in for a $20 million social campaign at levels we are yet to experience. To me, this doesn’t seem like a massive risk with the way social campaigns have played out in the [...]

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BBDO Argentina Changes Pepsi to Pecsi

Wednesday, December 9, 2009

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This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for [...]

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Pepsico Zeigeist: Twitter Widget @ SXSW

Thursday, March 19, 2009

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At SXSW, Pepsico (the major sponsor) created “Zeigeist”, a twitter widget that aggregates tweets & keywords, transforming them into visual groups based on activity like eating, partying, travelling, drinking, connecting .etc then streaming their tweets via a very slick interface to so that the entire event is summarised for anyone that couldn’t attend! Very cool app, it was [...]

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Dear Mr President Website By Pepsi

Thursday, January 22, 2009

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Dear Mr President… Pepsi have launched a great site for the world to let the new President know anything they like! Created by R/GA users can create and upload a video of themselves telling the president what they think he should be refreshing! It then goes onto an ever expanding wall of Dear Mr President [...]

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