Tag Archive | "Pepsi Refresh Project"

Social: The Pepsi Refresh Project

Monday, January 4, 2010

25 Comments

Pepsi will take a massive gamble this year, they are pulling their multi-decade, multi-million dollar Superbowl opening ad position and trading it in for a $20 million social campaign at levels we are yet to experience. To me, this doesn’t seem like a massive risk with the way social campaigns have played out in the [...]

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