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><channel><title>Digital Buzz Blog&#187; Pepsi Refresh Everything Campaign</title> <atom:link href="http://www.digitalbuzzblog.com/tag/pepsi-refresh-everything-campaign/feed/" rel="self" type="application/rss+xml" /><link>http://www.digitalbuzzblog.com</link> <description>Digital Campaigns, Online Marketing, Social &#38; More.</description> <lastBuildDate>Sun, 12 Feb 2012 13:45:15 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>Social: The Pepsi Refresh Project</title><link>http://www.digitalbuzzblog.com/the-pepsi-refresh-project-social-campaign/</link> <comments>http://www.digitalbuzzblog.com/the-pepsi-refresh-project-social-campaign/#comments</comments> <pubDate>Mon, 04 Jan 2010 13:47:46 +0000</pubDate> <dc:creator>Aden Hepburn</dc:creator> <category><![CDATA[Uncategorized]]></category> <category><![CDATA[Pepsi]]></category> <category><![CDATA[Pepsi Refresh Everything Campaign]]></category> <category><![CDATA[Pepsi Refresh Project]]></category> <category><![CDATA[Pepsi Socail Campaign]]></category> <category><![CDATA[Socail Campaigns]]></category> <category><![CDATA[Social Media]]></category><guid
isPermaLink="false">http://www.digitalbuzzblog.com/?p=2910</guid> <description><![CDATA[Pepsi will take a massive gamble this year, they are pulling their multi-decade, multi-million dollar Superbowl opening ad position and trading it in for a $20 million social campaign at levels we are yet to experience. To me, this doesn&#8217;t seem like a massive risk with the way social campaigns have played out in the [...]Related Digital Buzz Posts:<ol><li><a
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href='http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/' rel='bookmark' title='BBDO Argentina Changes Pepsi to Pecsi'>BBDO Argentina Changes Pepsi to Pecsi</a></li><li><a
href='http://www.digitalbuzzblog.com/twitter-brand-engagement-tracking-visualisation-of-superbowl-ad-commercial-activity/' rel='bookmark' title='Twitter Visualisation Of Superbowl Ad Activity'>Twitter Visualisation Of Superbowl Ad Activity</a></li></ol>]]></description> <wfw:commentRss>http://www.digitalbuzzblog.com/the-pepsi-refresh-project-social-campaign/feed/</wfw:commentRss> <slash:comments>25</slash:comments> </item> </channel> </rss>
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