Tag Archive | "outdoor event. Fiat case study"

Fiat: Street Evo iPhone App Case Study

Tuesday, May 3, 2011


Here’s a great iPhone app from Leo Burnett Madrid. To promote the new Fiat Punto Evo to a tech savy target market they came up with this mobile app that treats road signs like QR Codes. By capturing the signs with the app, users get information on various features of the Evo. For example; a [...]

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