Tag Archive | "Online Advertising"

DEUS: Digital Campaign Case-Study Israel

Thursday, September 17, 2009

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McCann Erickson Israel created an interesting campaign earlier this year that I’d not heard of to date, but this case-study is pretty neat. To launch a new kids TV show about a super computer that knew all, McCann created a digital campaign that used cookies to generate personalised banners in real time (a real life [...]

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YouTube: Choose Your Own Ad!

Tuesday, June 16, 2009

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YouTube is currently predicted to lose about $500m this financial year (bandwidth!) and is desperately seeking the right ad model to turn a profit of any degree. So after various attempts, YouTube is now trialing a new model called “Choose Your Ad” where a “very small” number of “random videos” give users a prompt at the [...]

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Coke Zero: Impossible Made Possible

Thursday, June 11, 2009

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Coke Zero and North Kingdom have launched their latest campaign site called “Impossible Made Possible” where another very slick website greets you with a mix of full video and interactive 3D environments. The campaign follows the previous coke zero game theme, which has to be one of the best branded content campaigns seen yet. This time, you’re greeted [...]

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Worst Job In The World – DreamJob.com Viral

Monday, June 1, 2009

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Touching testimonial of a worker whose occupation is not regulated, has no union, doesn’t get weekends and works up to 14 hours per day!! And I thought my work was fun. This is a campaign for Dream Job a job portal website in Brazil.

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Viral Ad: The History Of Marijuana

Thursday, May 21, 2009

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Hi guys, I’m Lucio Ribeiro and this is my first post on Digital Buzz. I’ll be writing short, sharp posts about the latest digital ad campaigns and some general news all around advertising, marketing and internet. Thanks Aden for inviting me to be a contributor along with Fethi Uluak, Jye Smith and Peter Yesawich [...]

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Honda Let It Shine Vimeo Experience

Tuesday, April 28, 2009

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A friend sent me a Vimeo link last night, it was the Honda Let It Shine TVC and I thought, well I’ve seen this about 10 times already, but its a catchy song so I played it again anyway. But this was “the” Honda Let It Shine Vimeo Experience, in similar contrast to the Warrio [...]

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Volkswagen Connect Web Banner Game

Tuesday, March 3, 2009

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I came across this banner yesterday, on NineMsn I think it was! Great expandable banner from Volkswagen that prompts you to challenge the banner in a game (you have 30 seconds) to link up the road pieces to the exit and get the car through in time… very classy banner, clean and great engagement.

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2009 AIMIA Awards Finalists Revealed

Thursday, January 22, 2009

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AIMIA has released its awards shortlist for 2009. In what is sure to be one the most competitive AIMIA awards in a long time! One of the most contested categories for the Australian Interactive Media Industry Awards is that of best advertising/marketing. Four of the finalists – BMF (Project 696), Euro RSCG (Sony), GPY&R Brands (Save [...]

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Compare The Meerkats Digital Campaign

Friday, January 9, 2009

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I love this campaign. It’s bold, it’s quirky and best of all, it’s usually the type of campaign that a client never buys (this time they did), particurally when its website and URL’s can easily be confused or misheard. The Compare The Meerkats Campaign is basically a play on Compare the Market (car insurance) that [...]

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