industry news, social media, insights, and other great digital trends from all over the world.
Tag Archive | "Online Advertising"
DEUS: Digital Campaign Case-Study Israel
McCann Erickson Israel created an interesting campaign earlier this year that I’d not heard of to date, but this case-study is pretty neat. To launch a new kids TV show about a super computer that knew all, McCann created a digital campaign that used cookies to generate personalised banners in real time (a real life [...]
Continue reading...YouTube: Choose Your Own Ad!
Tuesday, June 16, 2009
YouTube is currently predicted to lose about $500m this financial year (bandwidth!) and is desperately seeking the right ad model to turn a profit of any degree. So after various attempts, YouTube is now trialing a new model called “Choose Your Ad” where a “very small” number of “random videos” give users a prompt at the [...]
Continue reading...Coke Zero: Impossible Made Possible
Thursday, June 11, 2009
Coke Zero and North Kingdom have launched their latest campaign site called “Impossible Made Possible” where another very slick website greets you with a mix of full video and interactive 3D environments. The campaign follows the previous coke zero game theme, which has to be one of the best branded content campaigns seen yet. This time, you’re [...]
Continue reading...Worst Job In The World – DreamJob.com Viral
Monday, June 1, 2009
Touching testimonial of a worker whose occupation is not regulated, has no union, doesn’t get weekends and works up to 14 hours per day!! And I thought my work was fun. This is a campaign for Dream Job a job portal website in Brazil.
Continue reading...Viral Ad: The History Of Marijuana
Thursday, May 21, 2009
Hi guys, I’m Lucio Ribeiro and this is my first post on Digital Buzz. I’ll be writing short, sharp posts about the latest digital ad campaigns and some general news all around advertising, marketing and internet. Thanks Aden for inviting me to be a contributor along with Fethi Uluak, Jye Smith and Peter Yesawich Jr. [...]
Continue reading...Honda Let It Shine Vimeo Experience
Tuesday, April 28, 2009
A friend sent me a Vimeo link last night, it was the Honda Let It Shine TVC and I thought, well I’ve seen this about 10 times already, but its a catchy song so I played it again anyway. But this was “the” Honda Let It Shine Vimeo Experience, in similar contrast to the Warrio [...]
Continue reading...Advertise On Digital Buzz
Wednesday, March 11, 2009
Are you interested in Advertising on Digital Buzz? Here is a quick overview of the site, it’s audience, traffic (so far!) and content strategy. Digital Buzz is fast becoming an industry leading resource for the latest in digital, it targets over 36 categories (as you can see on the menu to the right) but focuses [...]
Continue reading...Volkswagen Connect Web Banner Game
Tuesday, March 3, 2009
I came across this banner yesterday, on NineMsn I think it was! Great expandable banner from Volkswagen that prompts you to challenge the banner in a game (you have 30 seconds) to link up the road pieces to the exit and get the car through in time… very classy banner, clean and great engagement.
Continue reading...2009 AIMIA Awards Finalists Revealed
Thursday, January 22, 2009
AIMIA has released its awards shortlist for 2009. In what is sure to be one the most competitive AIMIA awards in a long time! One of the most contested categories for the Australian Interactive Media Industry Awards is that of best advertising/marketing. Four of the finalists – BMF (Project 696), Euro RSCG (Sony), GPY&R Brands (Save [...]
Continue reading...Compare The Meerkats Digital Campaign
Friday, January 9, 2009
I love this campaign. It’s bold, it’s quirky and best of all, it’s usually the type of campaign that a client never buys (this time they did), particurally when its website and URL’s can easily be confused or misheard. The Compare The Meerkats Campaign is basically a play on Compare the Market (car insurance) that [...]
Continue reading...Fethi Uluak
Friday, January 2, 2009
Fethi has since worked at some of the biggest digital agencies in his country and served global brands like Vodafone NL, Coke Zero, Sprite, Pepsi, Sony EU, TEB/BNP Paribas, Siemens UK, Turkcell, Arçelik, Yeni Raki, P&G… Some of this work has been recognized on a national and international level winning awards. He is currently living [...]
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Thursday, September 17, 2009
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