Olympus are really pushing the PEN right now and this Augmented Reality Experience is the latest campaign element to hit the streets. What’s great about this piece, is it’s not the standard promotional experience, rather more a viral product demo that you can hold in your hands, showcasing some of the camera’s features. It’s far [...]
Continue reading...Tuesday, May 18, 2010
If you remember this time last year, I posted the Olympus PEN Story, that stopmotion video had 2.5 million views and was somewhat revolutionary in the way the stopmotion was presented. This is version two, the PEN Giant, where they have again taken 355 photos on an Olympus Pen, but this time they’ve printed them [...]
Continue reading...Sunday, July 5, 2009
Olympus are celebrating the 50th Anniversary of their legendary “PEN” camera and have created a stunning Stop Motion tribute. Called “The PEN Story“, it’s a stop motion video with 60,000 unique photos & no post production! It also marks the re-launch of a special edition PEN. Enjoy!
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Tuesday, June 8, 2010
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