Tag Archive | "Old Spice"

Old Spice Launches 2h Invisible YouTube Film

Saturday, September 2, 2017


This is perhaps Old Spice’s weirdest experiment yet. And it’s called “Invisible World”, a full feature length 2 hour online film where you can’t see a thing, all designed to promote their new Invisible Spray deodorant. Reminder: You see absolutely nothing in this film, a few words here and there, a glitch of colour randomly… [...]

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Old Spice “YouLand” 8-Bit Facebook Video Game

Sunday, July 3, 2016


8-bit videogames are coming back, well ok… Maybe just for Old Spice, with their new “Youland” Facebook Video Game, which three in-built games. Just log in with Facebook, choose your own avatar, friends to play with (they’ll appear at random times in the game). Then, you’ll be shown a tour of the game by Isaiah [...]

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Old Spice: GPS Dream Runner Activation

Monday, June 13, 2016


Old Spice recently tapped into a pop culture trend to challenge fans to dream something big, then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test. While arguably millions of people around the world using Nike+ have [...]

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Old Spice: Save the World Advergame

Thursday, November 22, 2012

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Perhaps the most ridiculous yet fantastic and halarious piece of 8-bit advergame madness I’ve seen this year, is this piece from Old Spice called ‘Dikembe Mutombo’s 4 1/2 Weeks to Save the World’ game which starts on YouTube and is played out on a microsite here. Weirdly, the entire thing is tied into a live [...]

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Old Spice Muscle Music Interactive Vimeo Ad

Wednesday, August 29, 2012


Just in case you haven’t been sent this today, here’s the latest Old Spice campaign featuring Terry Crews’ body rigged up as a one man music mixer! Teaming up with Vimeo for perhaps the first interactive video I’ve seen on their platform, which allows you to record you’re own version in real time, and then [...]

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Isaiah VS Fabio in Old Spice Internet Duel

Tuesday, July 26, 2011


And so it begins… Isaiah Mustafa VS Fabio himself in a real-time streaming Old Spice Internet Duel at 12pm Noon EST. Wooo! It was only a matter of time until the guys at W+K took the new-look Old Spice campaign to a whole new level, and that they will in just a few hours time, [...]

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Old Spice: Behind The Scenes Video

Sunday, March 6, 2011


I thought it might be nice to start the week with something a little different, so here is the Old Spice behind the scenes video that was released last week, giving just a little insight into the Old Spice world while reminding us that there is still some cool stuff on the way. That’s a pretty cool [...]

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Old Spice Social Campaign Case Study Video

Wednesday, August 11, 2010


Well here it is. The Old Spice Social Campaign Case Study from WK. To save the judges some time this year, I’d suggest sending the pencils, lions, grand pix’ and the like straight to the WK head office in an overnight express bag, no need for a tracking code, everyone know’s who those awards will belong [...]

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Old Spice Sends Personal Twitter Video Replies

Wednesday, July 14, 2010


Wow! Not only did Old Spice and Wieden Kennedy pickup a Grand Prix at Cannes for their campaign, they’ve just started rolling out one of the best social campaigns I’ve ever seen, all based on the ads that generated so much talk over the last few months. Old Spice has just started delivering personal video [...]

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The Man Your Man Could Smell Like Goes Viral!

Monday, March 8, 2010


Yes, I’ve been out of the country for a few weeks so this viral is about a month old. But it’s possibly the funniest ad I’ve seen in a long time and on top of that, it’s still sitting at #10 on the Viral Video Charts so it deserves a mention! So far, the “Old Spice” ad [...]

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